College Recruiter: Salary and Career Facts

Explore the career requirements for college recruiters. Get the facts about degree requirements, salary and career outlook to determine if this is the right career for you. Schools offering School Counseling degrees can also be found in these popular choices.

What Is a College Recruiter?

College recruiters speak to potential students about the benefits of attending a particular college or university. They provide prospective students with information about the application and enrollment process as well as the selling points of the school, like its academic strengths, athletic teams or study abroad opportunities. In addition, they may offer tours of the campus, hold question-and-answer sessions or promote the school at college fairs. They may also send out promotional materials via email or postal mail.

The table below gives you a brief overview of what is typically needed to work as a recruiter.

Degree Required Bachelor's degree
Field of Study Business administration, human resources
Key Skills Presentation, leadership, interpersonal
Job Growth (2014-2024) 6% (for public relations specialists)*
Average Salary (2017) $61,896 (for college recruiters)**

Sources: *U.S. Bureau of Labor Statistics, **SimplyHired.com

What Educational Background Will I Need?

A bachelor's degree is typically required to become a college recruiter. Majors like human resources and business administration can provide you with the coursework and training needed to pursue this career. Coursework in communications, marketing, accounting and computer science are common in business administration programs. You'll likely complete classes in organizational communication, staffing, training and development, human resource management and strategic management in a human resources degree program. A work-study program or internship can help you acquire on-the-job experience and increase your employment prospects.

What Job Duties Might I Perform?

Travel will be an important feature of your job. You'll visit high schools, job fairs or community colleges to encourage individuals to attend the college you're representing. You'll also create educational advertising materials to convince students to enroll in your educational institution and answer any questions. Other duties often include arranging individual student visits and organizing college fair weekends. These activities give students the chance to network with current students and faculty members and take tours of the school.

What Other Skills and Qualifications Will I Need?

Since you'll be interacting with students of all ethnicities, knowledge of a foreign language can be useful. The ability to write and speak well and familiarity with digital communications devices are also desirable to become a college recruiter. To persuade students to attend your school, a background in sales or customer service would be of use. An amiable personality and a positive outlook is an asset, as is the ability to work well with others. Patience and determination are also useful traits.

How Much Could I Earn?

According to SimplyHired.com, college recruiters earned an average annual salary of $61,896 as of March 2017.

What Are Some Related Alternative Careers?

Rather than becoming a college recruiter, you could consider working as a public relations specialist in a different sector. For instance, you might work as a public relations specialist for a nonprofit organization, where you would try to get your organization's message out to the public, communicate its goals and raise money. Another option would be to work as a press secretary in a government organization. Press secretaries hold events with the media to provide constituents with information about an agency or administration's policy agenda and actions. To get one of these public relations jobs, you need to hold a bachelor's degree.

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