Colleges with Fashion Merchandising Majors
Explore the typical curriculum in a fashion merchandising bachelor's degree program. Read about practical experiences you might participate in, like internships and fashion shows. Get info about your job options in the fashion merchandising field.
Learn about fashion merchandising through a bachelor's degree in the subject, or consider enrolling in a related program with a fashion merchandising concentration. Potential careers in fashion merchandising include retail buyer, trend analyst, and merchandiser.
Which Colleges Offer Fashion Merchandising Majors?
Fashion merchandising is offered through bachelor's degree programs at non-profit 4-year colleges and universities across the U.S.; however, it's also a popular major at for-profit art and design colleges. Bachelor's degree programs typically take four years to complete and can teach you about product development, industry trends, consumer behavior, advertising and buying. You might be able to choose a minor in business or a concentration in an area such as apparel design or textiles.
Which Schools Offer Bachelor's Degrees in Fashion Merchandising?
Study fashion merchandising as a major or consider a related program with a concentration in this field. The following schools offer suitable bachelor's degrees:
- Liberty University offers a Bachelor of Science (B.S.) in Fashion & Interiors with a fashion merchandising concentration
- At Stevenson University, students can pursue a Bachelor of Science (B.S.) in Fashion Merchandising
- Bay State College has a Bachelor of Science (B.S.) in Management program with a fashion industry concentration
What Kinds of Classes Might I Take?
As a fashion merchandising major, you'll likely take a variety of classes meant to expose you to all aspects of fashion, from its history to its influence on society. In addition to taking classes in your major, you'll take general education courses, such as science, humanities, English and history. Because of the hands-on nature of fashion, especially fashion design, online bachelor's degree programs in fashion merchandising are uncommon; however, you may find some schools that offer general education classes and introductory classes online. Fashion merchandising classes may include:
- Fashion trend analysis
- Fashion show production
- Selling strategies
What Experience Might I Gain?
You may be required to complete an internship at a fashion company or retail business to gain real-world skills that could help you transition to the business world after graduation. Some schools offer fashion shows and tours of apparel factories and design companies, which could familiarize you with the world of fashion. Because fashion is a global industry, you might be able to participate in a study-abroad program, which would gain you an international perspective on the fashion industry in places such as England, Italy or Australia.
What Kind of Work Could My Degree Lead To?
The fashion industry is diverse, and your bachelor's degree in fashion merchandising can prepare you for a mix of career paths, including positions in retail, sales, merchandising and design. Prospective job titles might include:
- Retail buyer
- Fashion director
- Fashion designer
- Trend analyst
- Showroom manager
Fashion merchandising programs exist as standalone majors or as concentrations in related majors. Coursework includes advertising, marketing, and accessories and is generally conducted on-campus rather than online due to the hands-on nature of the field.