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Communication Arts Bachelor's Degree

Find out what types of topics you could study in a bachelor's degree program in communication arts. Learn about the many career options you could pursue after graduation.

What Does a Communication Arts Bachelor's Degree Program Involve?

In this communication arts degree, you will study ways of communicating through images, writing, music and speech. You will develop skills in professional writing, intercultural and mass communication and visual communication. Upon completion of your studies, you will have the skills necessary to work in a variety of fields, including business, public relations, journalism, broadcast news, television, film and Internet communications.

Field of Study Business, public relations, broadcast news, journalism, and Internet communication
Common Courses Reporting, writing/editing introduction to mass communications, speech communication, and print media
Key Skills Writing newsletters/web content, reporting news, managing Internet communications, and communicating a company's mission statement
Career Options Public relations specialist, technical writer, and news analyst
Median Salary (2018)$60,000 (Public Relations Specialists)
Job Outlook (2016-2026)9% growth (Public Relations Specialists)

Source: U.S. Bureau of Labor Statistics (BLS)

What Classes Could I Take?

Coursework for this degree may include introduction to mass communications, reporting, writing and editing, speech communication, business and professional speaking, origins of visual communication, print media, basic communication arts software and other classes. You may find that you can complete this degree online through a distance-learning program.

What Skills Could I Obtain?

Once you have obtained your degree, you will be eligible for entry-level positions in television, film, print media, news, public relations and other fields. Career opportunities may involve writing newsletters, software manuals and web content. You could also write or report the news, manage Internet communications and communicate a company's corporate mission to shareholders and clients.

What Can I Do After I Graduate?

A communication arts bachelor's degree can lead to a career as a public relations specialist, news analyst, technical writer or other career in communications. The U.S. Bureau of Labor Statistics (BLS) states that employment of public relations specialists is expected to grow as fast as average for all occupations from 2016-2026 (www.bls.gov). An increasingly competitive business environment should cause the need for public relations specialists to grow. Employment of technical writers is expected to grow faster than average for all occupations from 2016-2026 as well. There will especially be a demand for writers in such areas as law, medicine and economics. Employment of news analysts is expected to decline as publishing and broadcasting continue to consolidate.