Communication Management Bachelor's Degree

Communication management studies cover the theories and techniques of effective communication practices. This article looks at the typical marketing and negotiation courses you can find in a bachelor's program in communication management, along with the best uses for your degree in potential careers. Schools offering Business Communications degrees can also be found in these popular choices.

What Will A Bachelor's Degree in Communication Management Prepare Me For?

With today's increased emphasis on corporate accountability, a smoothly running communication network helps keep a company's public confidence and inner workings strong. In a bachelor's degree program in communication management you will learn how to meet the communication needs for businesses and other organizations both internally and externally. You will develop the skills to monitor and revise communication methods while creating new strategies. Upon completion of your studies, you will have learned the personal, managerial, business and technological skills to manage an organization's flow of information.

Skills LearnedBusiness, technology, personal, managerial capabilities to oversee an organization's communication needs
Common ClassesCommunication theory, ethics, media and politics, intercultural communication
Career OptionsPublic relations, marketing, fundraising, corporate training

What Kinds Of Courses Will I Take?

Coursework in communication management degree programs centers around developing the ability to create and manage successful approaches to communication. To do so you will gain public speaking skills, learn team-building techniques and elevate your research and writing skills. You will also engage in the theories and philosophies behind existing communication networks and the ways in which to work with and influence them. Some examples of courses you may take are:

  • Media and politics
  • Marketing
  • Communication theory and ethics
  • Negotiation and mediation
  • Intercultural communication

These degree programs are offered on-campus and online.

What Kinds of Career Opportunities Will I Have?

Once you have completed your degree program you will have the skills needed to manage public relations, marketing and other communication needs of a variety of different entities including large and small companies, nonprofit organizations and within the media. You may specifically work in conflict resolution and mediation, fundraising or corporate training.

The U.S. Bureau of Labor Statistics (BLS) expects employment to grow close to average from 2014-2024 for both marketing managers and public relations managers at 9% and 7% respectively ( The BLS also states that the median annual wage, in May 2014, for marketing managers was $127,130 and $101,510 for public relations managers.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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