Consumer Psychology Master's Degree Programs

Consumer psychologists study what drives consumers' decision-making habits. If you'd like to learn more about consumer psychology master's degree programs, keep reading. See what the curriculum is like and the online learning opportunities available. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

How Do I Enroll in a Consumer Psychology Master's Degree Program?

These programs aren't very common; however, you can earn a master's degree in psychology with a concentration in consumer psychology. Additionally, marketing master's degree programs often include psychology courses as part of the curriculum. Graduate school enrollment requires you to submit transcripts from your undergraduate studies as well as GRE scores. Some schools require letters of recommendation and other credentials.

Available Programs Master's degree in psychology with a concentration in consumer psychology
Program Curriculum Social psychology, group dynamics, market research
Online Programs Rarely offered
Median Salary (2018) $63,120 (for all market research analysts and marketing specialists)*
Job Outlook (2016-2026) 23% growth (for all market research analysts and marketing specialists)*

Source: *U.S. Bureau of Labor Statistics

What Will I Learn?

You take courses that examine what motivates consumers and how to manipulate their purchasing decisions. You might undertake projects like designing sales displays, strengthening brand image and finding customers. You also learn how to conduct and analyze market research that can help you target your market and increase awareness of your customers' needs and wants. Surveys, focus groups and interviews are some of the methods you can learn about. Courses also teach you how to report your findings and how to interpret your data.

Some programs include courses that discuss gender roles, group dynamics and social psychology. These courses teach you about social conformity, attitudes and the forces that influence buying decisions--such as media, family and community.

Can I Learn Online or Choose a Flexible Schedule?

In some cases, you may be able to complete your degree through the Internet, though these programs are rare. Some schools offer online master's degrees in applied psychology with a concentration in consumer psychology. In these programs, you complete most of your work on your own schedule while adhering to deadlines. Some programs may require you to occasionally be online at a specific time to interact with instructors and classmates.

Campus-based programs can be flexible, too. Some programs hold classes in the evenings to accommodate working students. Most programs allow you to complete your master's degree on a part-time basis, allowing you to keep your current weekday job.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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