Copywriter Jobs: Career and Salary Facts

Explore the career requirements for copywriters. Get the facts about degree requirements, salary and job outlook to determine if this is the right career for you. Schools offering English Reading & Writing degrees can also be found in these popular choices.

What Is a Copywriter?

Copywriters may work for an advertising agency or another commercial enterprise. They produce content according to the client's specifications, requiring them to have strong communication skills and an adaptable writing style. They may write descriptions for products, produce advertising copy or manage the communications of an organization, to name a few responsibilities. Depending on what kind of organization they are working for, copywriters may need to have a professional level of knowledge about their subject matter, as it is crucial that their writing is accurate and informative. The skills required to become a copywriter can be attained through an undergraduate degree. Learn more about the requirements for this career from the table below:

Degree Required Bachelor's degree
Education Field of Study Advertising, marketing, sales
Key Skills Researching, writing, persuasion, communication
Job Growth (2014-2024) 2% (writers and authors)*
Median Salary (2016) $47,286 (copywriters)**

Sources: *U.S. Bureau of Labor Statistics, **PayScale.com

What Will My Job Duties Be as a Copywriter?

As a copywriter, your specific role within an advertising or commercial agency is to write the copy that goes along with print and television advertisements. This may include writing the copy that accompanies images in magazines or television commercials.

It is your primary objective to sell a product, brand, company or individual by utilizing compelling words and images. You often work directly within an advertising firm, responsible for cooperating with clients who are marketing products. You need to be open to listening to their ideas and putting their visions into action.

What Education and Training Do I Need?

If you aspire to be a copywriter, you might choose to enroll in a Bachelor of Science in Advertising degree program, which provides an overview of the advertising industry and the skills necessary to reach out to a consuming public. Alternative educational options include a bachelor's degree in marketing or sales. You are typically not required to have a graduate degree to obtain a position as a copywriter.

You most likely need to complete an internship in the advertising industry before looking for a position as a copywriter. You may seek out internships in the creative department of advertising firms. You should also work on creating a portfolio of your best works and ideas to show potential employers.

What Salary Could I Make?

According to the U.S. Bureau of Labor Statistics (BLS), there were about 7,220 writers and authors working within the advertising and public relations industries in 2015 (www.bls.gov). PayScale.com reported in January 2016 that the median income of copywriters was $47,286.

What Does the Future of the Career Look Like?

Employment for writers and authors was predicted to increase by two percent between 2014 and 2024, according to the BLS. That's lower than the average expected employment increase rate when all occupations are considered. Competition for jobs in the field will be tough with more professionals aspiring to work as writers.

What Are Some Related Alternative Careers?

After earning a bachelor's degree in advertising or a related field, there are many career paths that are open to you aside from becoming a copywriter. You may want to work as an advertising director, giving you the final say on all aspects of an advertising campaign. Advertising directors need to be both creative and have a mind for business, as they have input on both sides of the advertising process. Another option is to work in public relations, which requires many of the same skills that are asked for in copywriting. As a public relations specialist, you will also be in charge of handling the communications and public image of a company or organization, although you will have a more public-facing role than a copywriter. If copywriting appeals to you but you also happen to have a professional level of knowledge in a technical field, consider becoming a technical writer. These professionals perform the same duties and responsibilities as copywriters but for specialist organizations, such as the medical and legal fields, and tend to earn significantly more than copywriters. For comparison, the median salary for technical writers in May of 2015 was reported by the BLS as $70,240.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    Online Programs Available

  • Saint Leo University

    Saint Leo University responds quickly to information requests through this website.

    Popular programs at Saint Leo University:

    • Master

    Online Programs Available

  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

    • Master

    Online Programs Available

  • Liberty University

    Liberty University responds quickly to information requests through this website.

    Popular programs at Liberty University:

    • Master

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • Colorado Christian University

    Colorado Christian University responds quickly to information requests through this website.

    Popular programs at Colorado Christian University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Penn Foster High School

    Penn Foster High School responds quickly to information requests through this website.

    Popular programs at Penn Foster High School:

    Online Programs Available

  • Penn Foster

    Penn Foster responds quickly to information requests through this website.

    Popular programs at Penn Foster:

    • Certificates

    Online Programs Available

  • Regent University

    Regent University responds quickly to information requests through this website.

    Popular programs at Regent University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Michigan State University

    Campus Locations:

    • Michigan: East Lansing
  1. 1
  2. 2
  3. Next »