Customer Marketing Manager: Career and Salary Facts

Explore the career requirements for customer marketing managers. Get the facts about job duties, education requirements, salary and job outlook to determine if this is the right career for you. Schools offering Marketing Management degrees can also be found in these popular choices.

What Is a Marketing Manager?

Marketing managers work with sales, product development and advertising departments to identify target consumer markets. They try to predict the demand for a particular product or service as accurately as possible. They must also consider other competitors and how they may market and offer a similar product. Marketing managers help determine the appropriate pricing strategies that not only maximize profits, but meet consumers' expectations. These professionals monitor various market trends and then oversee the development of a product that meets the demand of the market. The table below outlines the general requirements for a career as a customer marketing manager.

Education Required Bachelor's degree, master's degree recommended
Education Field of Study Marketing
Key Responsibilities Research and plan sales strategies, develop advertising and promotional materials, plan and implement market research
Certification Certification is voluntary
Job Growth (2014-2024) 9%*
Median Salary (2015) $128,750*

Source: *U.S. Bureau of Labor Statistics

What Do Marketing Managers Do?

Marketing is essential for industries that depend on customers and sales for business. This field differs from advertising because it is concerned with the whole process of bringing a product or service to the consumer, rather than just focusing on the specific presentation or advertisement. Marketing involves creativity and effective communication as well as analyzing numbers and statistics.

Through the efforts of its marketing department, a company brings their products or services to its targeted customers. The U.S. Bureau of Labor Statistics (BLS) states that as a marketing manager, you will help research and plan sales strategies and work with advertising agencies to develop advertising and other promotional materials (

According to career information from the Sales and Marketing Executives International (SMEI) website, you may plan, implement and evaluate market research about your client's target market, prepare presentations and perform other marketing duties to increase business ( You will monitor buying trends, create and analyze sales reports, evaluate past and current marketing campaigns and confer with other executives about which products are profitable.

How Do I Prepare For This Career?

A bachelor's degree in marketing is one of the best ways to prepare for a manager's position, regardless of industry. According to the BLS, your courses may include management, finance, market research, accounting, sales, English, writing and statistics. A strong knowledge of computer and software technologies is necessary for generating reports and other documents.

The BLS reports that obtaining an advanced degree, such an MBA, may improve your chances for promotion and advancement. Obtaining professional certification can also demonstrate competence and commitment to your field. The SMEI offers the Certified Marketing Executive (CME) designation among its professional certification programs for managers. Courses include marketing concepts, product development, pricing strategies, direct and on-line marketing, legal issues and other related topics. The fees vary depending on course materials and tests.

What About Salary and Employment Prospects?

As a marketing manager, your earnings will depend on what industry you choose as well as your company's size. If a large manufacturing or advertising firm employs you, your income may be significantly higher. The BLS reported that the median annual salary for all marketing managers was $128,750 in May 2015. According to the BLS, the latest projected employment growth rate for marketing managers from 2014 to 2024 is 9%.

What Are Some Related Alternative Careers?

A handful of related positions that require a bachelor's degree include public relations specialist, sales manager and graphic designer. Public relations specialists create and 'sell' a positive public image of an organization to the public. They typically use media releases to inform the public about their organization. Sales managers are responsible for developing and coordinating an organization's sales representatives. They are also involved in monitoring sales data and setting sales goals. Graphic designers create visual images for concepts and ideas that are used in things like advertisements and magazines. They may work with marketing managers as they develop different visual concepts for a product.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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