Degree in Food Marketing Development

Food marketing programs teach you about promoting and developing marketing strategies for the food industry, including food manufacturing companies and food retailers. Read on to learn about undergraduate and graduate degrees in food marketing and your career options upon graduation. Schools offering Marketing degrees can also be found in these popular choices.

What Does Food Marketing Entail?

More people work in the food industry than in any other industry. Food marketing involves coming up with the marketing strategies necessary to promote food and food-related products to consumers. Food market development, in particular, entails the discovery of new markets or expansion of existing markets for particular food-industry products, companies or food programs. While degree programs are not generally available in this field, this aspect of the food industry may be studied as part of a food-marketing degree program.

Key SkillsPromote food and food-related products to consumers, discover new markets, expand existing markets
Degree LevelGraduate or undergraduate
Common CoursesFood product sales, market research, agricultural economics, accounting, logistics
Possible CareersMarketing department of grocery stores and retail operations, analyst or buyer for food companies; obtaining a master's degree could lead to a senior management or executive position within the industry

What Level of Degree Can I Earn?

Earning a bachelor's degree is the typical path for those seeking a career in food marketing. Typically campus-based, a baccalaureate program will teach you how the food industry works with coursework in agriculture and agribusiness. You will also take courses in marketing as they pertain to the food industry, covering topics such as food product sales, market research, category management and logistics. Some programs offer you the opportunity to work with companies within the industry; this might include travel to foreign countries. Opportunities to talk to food-marketing professionals and taking part in company tours may also be available. Some of these programs may take longer than four years to complete.

Master's degree programs are less common, but a few are available in food marketing and agribusiness. Coursework may include advanced study in accounting, agricultural economics, forecasting and legal issues as they pertain to the field of food marketing. While also rare, earning a master's in a distance-learning format is a possible option for those looking to learn from home with access to a computer and the Internet.

What Can I Do Once I've Earned My Degree?

Earning a bachelor's degree will prepare you to work for companies that market particular food or food-related products to the public. Your job may include promoting products globally. You'll also be able to work in the marketing department for retail food operations and grocery stores. You could also work as a buyer or analyst for a food company.

Earning a master's degree in food marketing can lead to senior management or executive positions; examples of the latter include senior director of store operations or senior vice president of sales and marketing. If you graduate from an agribusiness program, you may find yourself working in the development of new food products, distribution, auditing, quality assurance or other areas in the food industry.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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