Degree in Marketing Management Programs
Marketing management programs cover product promotion, brand management and pricing strategies, preparing students to participate in or run marketing operations. Keep reading to learn more about marketing management degree programs and related career options.
What is a Marketing Management Degree Program?
Marketing management degree programs primarily focus on techniques used to promote products or services. You can find programs at the undergraduate and graduate levels, including the Associate in Arts in Marketing Management, Bachelor of Science in Marketing with a specialization in marketing management or Master of Business Administration in Marketing Management.
In an associate's degree program, you will study introductory business and marketing topics, while a bachelor's degree programs covers more advanced topics, such as strategic marketing and product management. If you study marketing management at the graduate level, you can further develop the skills necessary for conducting product research, predicting consumer spending habits and developing advertising campaigns.
|Degree Levels||Associate's, bachelor's, and master's degree|
|Common Courses||Varies by level; topics may include brand management, organizational behavior, pricing policy, business fundamentals, retailer behavior|
|Online Availability||Fully online degree programs are predominately available for bachelor's and master's degree programs|
|Job Outlook (2019-2029)||6% growth (for advertising, promotions, and marketing managers)*|
|Median Salary (2020)||$141,490 (for advertising, promotions, and marketing managers)*|
Source: *U.S. Bureau of Labor Statistics
What Courses Will I Take?
Associate's degree programs may offer introductory courses, such as principles of marketing, fundamentals of business or organizational behavior. If you pursue marketing management through a bachelor's degree program, your required courses can include consumer and retailer behavior, marketing research and services management. You may complete advanced studies at the graduate level through courses like brand management, pricing policy and entrepreneurial marketing.
Can I Pursue These Programs Online?
You can find online degree programs, primarily at the bachelor's and master's degree levels. Although they offer flexible schedules, many of the courses are similar to traditional marketing management programs. General technical requirements for online programs include access to e-mail and a high-speed Internet connection.
What Can With My Degree?
Although a bachelor's or master's degree is a common requirement for marketing manager positions, you can find entry-level marketing jobs with an associate's degree, such as administrative marketing assistant or office manager. Working in marketing management, you will be responsible for planning and implementing marketing programs for businesses and not-for-profit organizations. You may manage small or large staffs in nearly any industry, promoting products or services. You can also find consulting positions in marketing management. According to the U.S. Bureau of Labor Statistics (BLS), marketing managers earned an average salary of $141,490 in 2020 (www.bls.gov).