Online Degree Programs in Copywriting
There are no degrees available in copywriting alone; rather, courses in this subject are found as emphases of related programs, such as advertising or journalism, which are available online. Learn about your online options for studying copywriting and explore potential course topics.
What Types of Copywriting Programs Are Available Online?
Degree programs in advertising, communications, marketing and public relations are available online, occasionally with an emphasis in copywriting. Through these programs, you can usually earn an associate, bachelor's or master's degree. Beginning copywriters should primarily look at undergraduate programs since graduate programs expect incoming students to have already mastered this style of writing. Typically, graduate programs do not teach the basics of copywriting but rather delve into the strategies and nuances associated with writing for specific audiences.
Like other online educational offerings, advertising degree programs and professional development courses in copywriting are taught through the Internet. Typical methods for distance learning include watching videotaped or live lectures, conversing via discussion boards or e-mail and reading assigned texts.
|Degree Levels||Associate, bachelor's and master's degree programs|
|Online Programs||Full programs and individual courses are available|
|Specializations||Advertising, marketing, communications and public relations|
|Common Courses||Copywriting techniques and strategies, storytelling, web content and SEO|
|Median Salary (2018)||$62,170 (Writers and Authors)|
|Job Outlook (2016-2026)||8% growth (Writers and Authors)|
Source: U.S. Bureau of Labor Statistics (BLS)
What Types of Courses are Available?
You may be able to find individual online copywriting courses that do not lead to a specific degree but are designed to help you hone your writing skills. You'll want to look for continuing education or professional development programs offering copywriting classes. These classes are usually offered as part of a marketing or advertising curriculum.
What Will I Learn in Copywriting Classes?
Copywriting is a form of writing with the purpose of persuading a potential customer, presenting a convincing idea or inspiring an action or sale; therefore, copywriting curricula will begin with a course that teaches these fundamentals, including the writing techniques used to trigger certain reactions in your target audience. You'll learn how to write different elements, such as headlines, taglines and body copy, and you'll rely on a variety of different storytelling tools, such as storyboarding and concept sketches.
An advanced copywriting course will likely cover the ways to apply copywriting more strategically to print and electronic media. You'll learn to research the target market, write compelling copy for that market and combine a verbal or written message with a visual design. Such courses will brief you on how to work with art directors and other members of creative teams to develop the 'whole package.'
Copywriting for the Internet (also known as writing for the web) might be offered as a separate course in some online programs, focusing on finding the right outlet and media for a specific situation. You may learn search engine optimization (SEO) techniques and ways to get your message out digitally to increase sales or elicit different responses from consumers.