Digital Broadcasting Communication Jobs

Find out about the types of jobs you could pursue in digital broadcasting communication. Read on to learn more about career options along with job duties and salary information. Schools offering Journalism degrees can also be found in these popular choices.

What Career Options Exist in Digital Broadcasting Communication?

Digital broadcasting communication delivers broadcast content or messages via digital technology. Digital broadcasting communication is a growing area, and individuals, who work in the field may be involved in a variety of areas.

You could explore being a producer, broadcast or sound engineer, advertising sales agent or general manger for a firm. Producers develop television shows, movies, live theater, commercials, and other media productions. A broadcast or sound engineering technician maintains electrical equipment used for radio programs, television, musical concerts, movies, and other entertainment outlets. Advertising sales agents generate profits for a company through selling advertising space to businesses. They may work for a radio, television, or advertising agency. General managers usually oversee the day-to-day operations of a company. They often create policies and goals for the company and its employees.

The following table provides additional information about these four careers in this innovative and emerging field.

Producer Broadcast or Sound Engineering Technician Advertising Sales Agent General or Operations Manager
Education Required Bachelor's degree Vocational diploma or certificate, associate's degree (for broadcast technicians) High school diploma, associate's or bachelor's degree preferred by some employers Bachelor's or master's degree
Education Field of Study Business, arts management, nonprofit management Video editing and production management (for broadcast technicians) Marketing, communications, business, advertising Business administration
Other Requirements Work experience is common requirement On-the-job training, certification is voluntary On-the-job training common Work experience, certification is voluntary
Key Skills Communication, creativity, leadership, management Communication, computer, problem solving Communication, initiative, organization Communication, decision making, leadership, time management
Job Growth (2018-2028) 5% growth (producers and directors)* 1% growth (broadcast technicians)*
2% growth (sound engineering technicians)*
2% decline* 7% growth*
Median Salary (2018) $71,680 (producers and directors)* $40,080 (broadcast technicians)*
$52,390 (sound engineering technicians)*
$51,740* $100,930*

Source: *U.S. Bureau of Labor Statistics

What Digital Broadcasting Communication Jobs Are Available?

Radio and television use digital technology, which opens the door for digital broadcasting communication jobs. Innovations in technology have led to an expansion in this field. Within the radio and television industries, you may find positions in equipment maintenance and operation, production, sales and management.

Production Jobs

Production occupations may include directing, producing or performing. Your job may involve conducting research for a news story, preparing music for a program, watching schedules to make sure shows stay within their allowed period and preparing the set before a broadcast. You may serve as on-air talent following a script and performing for the audience. Editing scripts, directing performers and finishing the final production may also be a part of your job.

Equipment Maintenance Jobs

Technical jobs include positions in maintenance and repair. In a technical position, you may keep cameras and sound devices working properly, troubleshoot problems and install new devices. You are also responsible for setting up equipment before a broadcast, maintaining towers for transmission or operating devices during a broadcast.

Sales Jobs

In sales positions, your job is to help secure funding for programs through selling advertising spots and gaining support of other funding sources. You may also handle the marketing of programs and advertising for the radio or television station.

Management Jobs

Station managers are responsible for monitoring and coordinating the activities at the station. You may handle many different tasks, such as human resources, finances and production schedules. As a manager, you are responsible for maintaining programming and keeping the station running smoothly.

What Education or Training Do I Need?

According to the U.S. Bureau of Labor Statistics (BLS), production, sales and management positions require a bachelor's degree in areas such as marketing, management and communications ( Technical positions typically do not require a degree, but technical training may be helpful to learn the skills needed.

College programs in digital communications and broadcasting may provide a well-rounded education suitable for any career in this field. A program may cover production, journalism and management. Some programs may also include hands-on training in a studio environment.

For some jobs, certification may be helpful in proving your skills in digital broadcasting. The Society of Broadcasting Engineers (SBE) offers technical certifications, which can prove your skills and abilities as a technician ( The SBE certifications include options for operators, broadcast networking technologists and engineers.

What Is the Job Outlook?

According to the BLS, from 2018 the expected job growth for media and communication workers is four percent. This average growth is based on improved technology and the consolidation of television and radio stations. Prospects are better for audio and visual equipment technicians with growth projected at 12 percent over the same decade, according to the BLS, because companies are increasingly in need of technicians who can improve their video and audio capabilities.

What Are Some Related Alternative Careers?

Multimedia artists and animators develop a variety of visual effects and animation for various entertainment projects that include movies, videogames, and television. Advancement in this field is better for those who hold a bachelor's degree in computer graphics or a related field and possess an impressive portfolio of past work.

Electrical and electronics installers/repairers install or repair electrical equipment for various industries, which may include telecommunications or utilities. These professionals often work in noisy factories and should be able to lift heavy equipment at times.

Wholesale and manufacturing sales representatives need to have strong people skills to sell goods for wholesalers or manufacturers to businesses, government or other agencies. They should be able to explain features and negotiate prices with potential buyers. The position is often high pressure, and job security depends on sales performance and results.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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