Digital Media (MBA) Master's Degree

MBA programs exist with focuses in digital media for today's socially networked world. This article provides you with an example of a typical program, including common coursework. Schools offering Animation degrees can also be found in these popular choices.

What Can I Learn in a Master of Business Administration in Digital Media Degree Program?

A limited number of colleges will allow you to earn a Master of Business Administration (MBA) in Digital and Social Media, an MBA in Digital Media Management or an MBA in Media Ventures. These schools will often allow you to earn your MBA with a digital media focus in less than two years. The degree program is designed to build on your existing business skills and teach you about the role of digital media in today's changing business environment.

While enrolled in an MBA in Digital Media program, you're likely to learn about topics like social media and the management tools needed in the film and video industries. Some schools focus on advertising and website analytics, showing you the role that digital media can play in helping businesses to reach their audiences through new means.

Common TopicsAdvertising, website analytics, social media management
Course OfferingsPsychology of social media, marketing, law and ethics, organizational leadership
Other RequirementsFinal projects, internship
Median Salary (2018)$69,430 (Web Developers)
Job Outlook (2016-2026)15% growth (Web Developers)

Source: U.S. Bureau of Labor Statistics (BLS)

What Are Common Courses?

Your courses are likely to cover a mix of topics that involve psychology, social media and business management. Classes are designed to be interactive, giving you a way to learn about business and digital media theories and how those concepts can be applied in the workplace. Your classes may also focus on teaching you how to build leadership skills and understand common concepts like human resources and business financing. Some of your courses may examine:

  • Psychology of social media
  • Digital and social media trends
  • Strategic planning
  • Marketing and brand development
  • Law and ethics in digital media
  • Organizational leadership

What Else Might I Experience in the Program?

In addition to your courses, many programs may require you to take part in a final project before you are awarded with your MBA. As part of your project, you might be required to lead a business branding campaign or organize a business plan that uses digital and social media to share its message. Other colleges allow you to take part in internships at video and film companies so that you can apply your classroom lessons to the real world and gain work experience.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Master

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  • Liberty University

    Liberty University responds quickly to information requests through this website.

    Popular programs at Liberty University:

    • Master

    Online Programs Available

  • University of Washington

    Campus Locations:

    • Washington: Seattle
  • Saginaw Valley State University

    Campus Locations:

    • Michigan: University Center
  • Valparaiso University

    Campus Locations:

    • Indiana: Valparaiso
  • University of North Carolina at Chapel Hill

    Campus Locations:

    • North Carolina: Chapel Hill
  • Northwestern University

    Campus Locations:

    • Illinois: Evanston
  • University of Denver

    Campus Locations:

    • Colorado: Denver