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Digital Media (MBA) Master's Degree

MBA programs exist with focuses in digital media for today's socially networked world. This article provides you with an example of a typical program, including common coursework.

What Can I Learn in a Master of Business Administration in Digital Media Degree Program?

A limited number of colleges will allow you to earn a Master of Business Administration (MBA) in Digital and Social Media, an MBA in Digital Media Management or an MBA in Media Ventures. These schools will often allow you to earn your MBA with a digital media focus in less than two years. The degree program is designed to build on your existing business skills and teach you about the role of digital media in today's changing business environment.

While enrolled in an MBA in Digital Media program, you're likely to learn about topics like social media and the management tools needed in the film and video industries. Some schools focus on advertising and website analytics, showing you the role that digital media can play in helping businesses to reach their audiences through new means.

Common TopicsAdvertising, website analytics, social media management
Course OfferingsPsychology of social media, marketing, law and ethics, organizational leadership
Other RequirementsFinal projects, internship
Median Salary (2018)$69,430 (Web Developers)
Job Outlook (2016-2026)15% growth (Web Developers)

Source: U.S. Bureau of Labor Statistics (BLS)

What Are Common Courses?

Your courses are likely to cover a mix of topics that involve psychology, social media and business management. Classes are designed to be interactive, giving you a way to learn about business and digital media theories and how those concepts can be applied in the workplace. Your classes may also focus on teaching you how to build leadership skills and understand common concepts like human resources and business financing. Some of your courses may examine:

  • Psychology of social media
  • Digital and social media trends
  • Strategic planning
  • Marketing and brand development
  • Law and ethics in digital media
  • Organizational leadership

What Else Might I Experience in the Program?

In addition to your courses, many programs may require you to take part in a final project before you are awarded with your MBA. As part of your project, you might be required to lead a business branding campaign or organize a business plan that uses digital and social media to share its message. Other colleges allow you to take part in internships at video and film companies so that you can apply your classroom lessons to the real world and gain work experience.