Digital Media Producer Job Facts

Learn about the types of companies that employ digital media producers and the tasks these professionals typically perform. Get information about degree programs available and salary ranges. Schools offering Animation degrees can also be found in these popular choices.

What Is a Digital Media Producer?

A digital media producer is a person who creates graphics and animations for different forms of media, including television and video games. The main priority for this position is to oversee a project from its planning stages through to its execution. These producers also have a hand in the business end of projects, ensuring that they're completed in a cost-efficient and timely manner. Digital media producers may meet with clients, designers and staff to manage a project and ensure developments are being made according to a designated timeline.

What Are the Job Duties of a Digital Media Producer?

As a digital media producer, you're typically tasked with the creation of websites and other types of digital media enterprises for businesses and organizations. You may research projects to ensure that the elements used are accurate and relevant to the content. You're often asked to combine different elements of media, such as audio, video and text files, to create finished websites. You might also create downloadable and streaming Web content, DVDs, power point presentations or mobile applications.

When you find a position as a digital media producer, you may work together with a team of graphic designers, animators, editors and Web programmers. You should have strong management skills, as well as an understanding of developing trends in the fields of mobile, video and Web technology.

Where Might I Find Work?

Several different types of companies might hire you as a full-time digital media producer or a freelance producer. You might find a position working as a digital media producer for one large, independent website that is working to build up its content. You might also find a temporary position creating a website for an individual organization, such as a university, business, studio or government agency. Communications companies and publications might also hire you to create websites to display video segments or magazine articles.

What Education Might I Need?

A bachelor's degree program in digital media production should provide you with a comprehensive background in video production, audio production and interactive media production. While enrolled in such a program, you'll learn how to work with editing software, design a website, create video projects and more. You'll also gain an understanding of media theory and history, digital art technology and interactive design.

What Salary Could I Expect to Earn?

The U.S. Bureau of Labor Statistics doesn't have data related to the specific job title of digital media producer. However, it did report that multimedia artists in general held 30,240 jobs as of 2015 and made a median annual salary of $63,970. According to PayScale.com, the middle 50% of Web producers working as of October 2016, earned between $45,000 and $69,000.

What Are Some Related Alternative Careers?

There are several other careers you may consider that are similar to a digital media producer, including art directors, computer programmers and graphic designers. Art directors develop art and layouts for magazines, newspapers and television productions. Computer programmers create codes that help computer applications to work with software programs. Graphic designers produce layouts and designs for advertisements, magazines and brochures. Like digital media producers, these career options also all require a bachelor's degree.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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