Enrollment Management Master's Degree Programs

An enrollment management master's degree program provides a mix of education, business and management coursework to equip you for an advanced career in postsecondary administration or marketing. Read on to learn what key skills will be taught in these programs, what the prerequisites are, what are some typical classes, possible careers, and job salaries and outlooks. Schools offering Customer Service degrees can also be found in these popular choices.

How Does an Enrollment Management Master's Degree Program Work?

Many colleges and universities offer master's degree programs in education with a specialization in enrollment management. The majority of programs will prepare you for leadership positions in post-secondary education. Enrollment management programs will show you how to provide support for students at every stage of their college careers. You'll learn how to encourage prospective students to apply and enroll in an academic program by marketing your school to students. You'll also learn to help students through the processes of applying to college, enrolling in classes and meeting graduation requirements.

A master's degree program in enrollment management typically takes 1-2 years to complete. You may have to pass a comprehensive test or finish a final project to receive your diploma.

Learned Skills Supporting students, recruitment skills, assisting in students' applying to college
Prerequisites Bachelor's degree, work experience, strong communication skills.
Common Courses Ethical leadership, marketing skills, student recruitment, communication and education
Possible Careers Education administrator, academic advisor
Median Salary $134,290 (Marketing Managers, 2018), $94,340 (Post-secondary education administrator, 2018), $43,197 (College-level academic advisors, 2019)

Sources: Bureau of Labor Statistics, Payscale

What Are the Prerequisites?

To apply to an enrollment management master's degree program, you must have a bachelor's degree. Additionally, some programs look for working professionals who already hold management or education experience.

The field of enrollment management also requires you to work well with younger people and have strong communication skills. Programs often seek applicants who are organized and detail-oriented since administrators must manage and oversee a large body of students and their records.

What Classes Will I Take?

Enrollment management classes will train you to become an effective educational administrator or manager in a number of postsecondary departments. Coursework covers topics like student admissions, financial aid, records keeping and marketing. Some common enrollment management courses include:

  • Marketing skills
  • Postsecondary school enrollment
  • The financial aid process
  • Communication and education
  • Student recruitment
  • Enrollment management technologies
  • Student development and psychology
  • Ethical leadership

What Can I Do with My Degree?

Graduates with a master's degree specializing in enrollment management often go on to become education administrators at postsecondary schools. This area is predicted to increase by ten percent in the decade spanning 2016-2026, which is faster than the average job outlook, meaning you can expect excellent job opportunities. This is in part because of anticipated increases in postsecondary education administrators retiring, as well as the increase in the number of students enrolling in college, according to the U.S. Bureau of Labor Statistics (BLS). In 2016, postsecondary education administrators earned an average annual salary of $111,210 (www.bls.gov).

You also might choose to become a postsecondary academic advisor or an educational marketer. PayScale.com reported that college- and university-level academic advisors earned a median yearly salary of $43,197 as of 2019. In contast, marketing managers made an average yearly wage of $134,290 in 2016, based on BLS figures.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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