Fashion Marketing Graduate Schools

Fashion marketing is an area of study that requires dedication and commitment for those interested in the business of textiles, fabrics and learning about the global marketplace. Students can choose from programs like a Master of Professional Studies or a Master of Fine Arts degree. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

The field of fashion marketing combines fashion with business. If you've already earned an undergraduate degree from an accredited school, you might want to consider a graduate school where you can pursue courses in fashion marketing. Learn about the field and what graduate degree options are available.

Is Fashion Marketing the Same as Fashion Merchandising?

Though technically not the same, the two fields are closely related. Depending on whether you work in a big firm with a large number of departments, or a smaller enterprise with fewer employees, you may find yourself wearing both hats.

The American Marketing Association states that marketing deals with the act of connecting the public with goods. While both fields contain aspects of business, fashion merchandising goes a step further, incorporating marketing techniques to convince or inspire the consumer to buy the goods. At many graduate schools, you'll find fashion marketing courses as part of fashion merchandising programs.

Can I Earn an MBA in This Field?

Some schools offer Master of Business Administration programs with concentrations in fashion merchandising or related areas. These programs offer instruction in business theory and entrepreneurial practice. They then apply the business principles learned to the fashion industry. Some schools give you the option of pursuing the program on full- or part-time bases. Typically, courses cover such areas as supply chain management, new product development, retail management, luxury marketing and fashion merchandising. You may be required to submit a merchandising or retail plan as a capstone project and serve a full-time internship in a fashion industry setting, such as a design studio or a retail store, supervised by a professional in your specialty area.

Are There Any Design-Related Options?

Some schools offer programs leading to a Master of Science in Textiles, Fashion Merchandising and Design. Generally, you'll be required to hold a bachelor's degree in a fashion-related area, in order to be admitted to the program. Some schools offer you a thesis or non-thesis option. Should you choose the non-thesis option, extra coursework is required. In order to take the best advantage of available marketing courses, you'll generally choose the fashion merchandising specialty. Typical courses include fashion retailing, textile markets, fashion promotion, apparel design, fashion merchandising and consumer behavior.

Aren't Some Programs Offered on a Fine Arts Track?

Other schools present the opportunity for you to earn a Master of Fine Arts in Fashion Merchandising and Marketing. A standard fashion MFA program includes courses in computer technology for design and drawing, in addition to numerous courses related to merchandising and marketing. These may include product development, product sourcing, market analysis and business planning. You'll also study the various textiles used in the industry and explore techniques used for visual merchandising and marketing, buying, forecasting trends and managing a retail environment. Usually, the school requires a thesis for MFA degree completion. Your thesis may be a multi-year business plan utilizing visual marketing components. Some schools offer this degree online.

What Schools Offer Graduate Degrees in Fashion Marketing?

Graduate degrees in fashion marketing are available at schools which are typically known for their prestigious fashion programs. The following is a short list of programs which include relevant studies in fashion management:

  • Lim College offers a Master of Professional Studies (M.P.S.) in Fashion Marketing
  • Academy of Art University offers a Master of Fine Arts (M.F.A.) in Fashion Marketing and Brand Management
  • Savannah College of Art and Design has M.F.A. and Master of Arts (M.A.) programs in luxury and fashion management, which include coursework in fashion marketing

If I Don't Want a Master's Degree, Can I Get a Graduate Certificate?

Graduate certificate programs are available in merchandising at some schools. This might be an option if you're already employed in the fashion industry and want to enhance your advancement possibilities. Certificate programs take about 2-3 semesters to complete, so this option may be suitable if you don't have time to devote toward earning a master's degree, which can take two or more years to complete.

Typical courses in a graduate-level certificate program give you an overview of fashion merchandising from creation to sale, as well as covering fashion retail theories, research methods and management strategies. You'll also learn about retailing to the consumer and global market retailing. Depending on the school, parts of the program may be available online. Here are a few schools that offer graduate certificates in relevant subjects:

  • The University of Rhode Island offers a graduate-level Certificate in Fashion Merchandising.
  • The Department of Fashion Design at Framingham State University offers a Graduate Certificate in Merchandising that includes specific coursework in fashion retailing; this program is offered entirely online.
  • South Dakota State University offers a Graduate Certificate in Merchandising that provides relevant coursework for professionals in the fashion industry.

For those interested in marketing, merchandising and management in the fashion industry, a program in fashion marketing or fashion merchandising can help students build their skills and gain experience. Several schools offer master's degrees in the field, and students may be able to find a relevant graduate certificate option as well.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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