Fashion Marketing Schools

Read on to learn about fashion marketing schools and how to choose a program. See what programs are offered and how they combine classroom and practical learning to prepare you for employment in the field. Explore your career options after graduation. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

Fashion marketing is a field of study that offers interested individuals the chance to learn about marketing and business, combined with the artistic side of the fashion industry. Gain some insight into which programs might be best-suited to your study goals.

How Can I Find a School for Fashion Marketing?

If you look in the online dictionary provided by the American Marketing Association (AMA), you'll find that marketing is similar to merchandising. Marketing can be seen as communicating to customers the value of a product. Merchandising has to do with the promotional activities surrounding that product.

In the world of fashion, marketing and merchandising are almost always intertwined. Through the online database of the National Center for Education Statistics (NCES), you'll find more than 200 schools that offer certificate or degree programs in fashion merchandising and apparel marketing.

What Degrees Are Available?

While certificate programs in fashion merchandising or marketing typically take a year or less to complete, a 2-year program in the subject can lead to an Associate of Arts, Associate of Science or Associate of Applied Science degree. A 4-year program can lead to a Bachelor Science or Bachelor of Arts in an area such as fashion marketing, merchandising or management, or a Bachelor of Business Administration with a major in fashion marketing.

What Schools Offer Certificate Programs in Fashion Marketing?

Schools offering certificate programs in fashion marketing provide students the opportunity to learn about this field in various formats. The following programs are available:

  • Dallas County Community college has a Visual Merchandising Assistant Certificate program
  • Olympic College offers a Fashion Marketing Certificate of Recognition
  • Austin Community College offers a certificate program in fashion marketing

Schools Offering Associate Degrees in Fashion Marketing

Studying fashion marketing at the associate degree level is possible through various types of programs. Included in the following is an option under a Business Administration degree program:

  • The New School has an Associate of Applied Science (A.A.S.) degree program in Fashion Marketing
  • The Academy of Art offers an Associate of Art (A.A.) degree program in Fashion Marketing
  • Passaic County Community College has an Associate of Science (A.S.) degree program in Business Administration with a Fashion Marketing Option

Bachelor's Degrees in Fashion Marketing

Students who are looking to enter a 4-year program in fashion marketing have the option to pursue programs with an artistic approach or a business-oriented pathway. Consider these opportunities at the bachelor's level of study:

  • The Academy of Art has a Bachelor of Fine Arts (B.F.A.) degree program in Fashion Marketing
  • The Savannah College of Art and Design offers a Bachelor of Fine Arts (B.F.A.) degree program in Fashion Marketing and Management
  • Woodbury University offers a Bachelor of Business Administration (B.B.A.) degree program in Fashion Marketing

What Can I Expect in a Program?

The field of fashion marketing combines aesthetics with business. Consequently, programs try to provide training in both of these areas so that you'll be able to operate effectively in this discipline.

Typical courses can include promotion, advertising and sales, retail and visual merchandising, computer-aided design and drafting (CAD) for fashion, fashion forecasting, branding, business principles and law, fashion trends, fashion marketing and a study of textiles. In order to emphasize the business aspect of the field, most programs contain at least one internship or practicum that you can complete at a school-approved firm.

Schools may give you the opportunity to pursue a program at least partially online. If the program contains an internship, you'll be required to complete it in a live setting. All degree programs will likely contain a school-specified number of general education courses. Certificate programs don't have general education requirements.

What Can I Do Once I Graduate?

As a fashion marketer, you won't actually be designing fashions. However, you'll learn to work with designers to ensure the success and sale of their clothing lines. The information you contribute is gleaned from your understanding of consumer behavior and tastes, promotional techniques, fashion trends and target groups. In short, fashion marketing school can prepare you to act as the liaison between the designer and the consumer.

Upon graduation you may be prepared for a career within the fashion industry in an area such as product development, merchandising, promotion, advertising or marketing. Your knowledge of textiles might prepare you for a position as a wholesale buyer for a manufacturing house. If you prefer, you may be able to secure a position as a product buyer for a retail organization or as a store manager. In addition, CAD training might qualify you to design retail space for optimum product display.

Study fashion marketing in a certificate program, or choose a 2-year or 4-year degree program. Graduates are well-equipped for a career in product development, merchandising or advertising.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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