How Can I Become a Database Marketing Specialist?

Research what it takes to become a database marketing specialist. Learn about certification and education requirements, job outlook and salary to find out if this is the career for you. Schools offering Marketing degrees can also be found in these popular choices.

What is a Database Marketing Specialist?

As a database marketing specialist, it would be your job to analyze marketing data and turn it into successful business strategies. This involves following marketing trends, accessing the effectiveness of marketing campaigns and preparing reports. Before accessing marketing campaigns you may need to develop ways of collecting data from consumers. Different techniques includes surveys, questionnaires and polls. Once data is collected, they use statistical software to analyze the data and create visual representations of the results. Take a look at the following chart for an overview of how to enter this field.

Degree Required Bachelor's degree, master's degree preferred by some employers
Education Field of Study Marketing, statistics, computer science, business administration
Key Responsibilities Design and implement marketing databases, strategize targeted marketing campaigns, evaluate effectiveness of campaigns
Certification Certification recommended
Job Growth (2014-2024) 19% (for all market research analysts)*
Median Salary (2017) $55,115**

Source: *U.S. Bureau of Labor Statistics, **

Degree Programs for Database Marketing Specialists

At the undergraduate level, you could enroll in a Bachelor of Science (B.S.) in Marketing or Bachelor of Science Business with a concentration in marketing. A bachelor's degree program could teach you about all aspects of the marketing industry, including how to reach customers through advertising and public relations campaigns. A key component to the business program is coursework in database marketing, which could teach you to analyze data used by businesses to develop marketing strategies. You'll also learn to use database analysis software and learn concepts like B2B (business-to-business) marketing and marketing management.

According to the U.S. Bureau of Labor Statistics (BLS), an increasing number of employers desire candidates for marketing positions who hold advanced degrees ( Two options are a Master of Science (M.S.) in marketing and a Master of Business Administration (MBA) with a concentration in marketing, both of which offer coursework that covers topics in database marketing. MBA programs are more focused on business management, and M.S. programs tend to be more research-oriented. Another option is a graduate certificate in marketing analytics.

Earn Industry Certification

The American Marketing Association (AMA) reports that gaining industry certification can be a key element to finding a job in marketing ( AMA's Professional Certified Marketer designation could be a good starting point because of its minimal training requirements. You'll have to pay application and testing fees and take a 5-part exam consisting of multiple-choice questions.

If you're interested in B2B marketing, you could earn one of three designations from the Business Marketing Association (BMA), including Marketing Skills Assessment, Marketing Skills Builder and Marketing Skills Certification ( You might also consider searching for a certificate that demonstrates your proficiency in database analysis.

Develop Your Skills

As a database marketing specialist, you'll spend a considerable amount of time working with software programs and business applications. Some of the programs you could familiarize yourself with are SQL (structured query language) Server, Oracle, Excel, Visual Studio and SAS (statistical analysis software.) Some software and applications developers offer certification and online training programs that could demonstrate your technical skills with their programs.

Search for Jobs

Before you begin your job search, you're going to need a resume, which you can prepare yourself or enlist the help of a professional. Make sure your resume includes any degrees you've earned, your academic achievements, certifications and technical skills. If you recently graduated from college, you could consult with a career advisor who could steer you in the right direction. You could also consult the websites of national marketing associations for job postings and career advice. It could also help to be affiliated with a marketing association, because they sometimes offer career development programs, job fairs and conferences.

What Are Some Related Alternative Careers?

Advertising and promotions managers use marketing data to develop strategies that they may use to create interest in their companies products. These professionals may start their career after earning a bachelor's degree in advertising or journalism. Cost estimators collect and analyze data with the intent of estimating production costs. These cost estimates are then used by managers to make decisions regarding what to produce and how to go about it. In general cost estimators have a bachelor's degree in a field related to the industry they work in.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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