How Can I Become a Product Demonstrator?

Explore the career requirements for product demonstrators . Get the facts about education requirements, salary, and potential job growth to determine if this is the right career for you. Schools offering Marketing degrees can also be found in these popular choices.

What Is a Product Demonstrator?

Product demonstrators introduce and demonstrate a company's products to potential consumers and merchandisers. They may work in many different industries, from retail to food sales. Their duties may include providing product samples or other incentives to potential customers, explaining product features, answering questions, and selling and recording sales of records. See the table below for an outline on some career facts about production demonstrators.

Education Required High school diploma
Key Responsibilities Give product demonstrations, assist stores employ marketing strategies, provide product information, respond to questions and develop product recognition
Job Growth (2014-2024)9%**
Median Salary (2015) $24,940*

Source: *U.S. Bureau of Labor Statistics **ONet Online

What Type of Activities Would I Perform as a Product Demonstrator?

In general, your duties would depend on the company and the type of product or service they offer. Since product promoters and demonstrators are needed in a variety of businesses, according to the U.S. Bureau of Labor Statistics, you might work on television, in a shopping mall or grocery store. Depending on the company and its needs, you may also work online. In addition to actual product demonstration, you would assist stores in employing marketing strategies, attracting customers, providing information, responding to questions and developing product recognition (www.bls.gov).

You may also hand out samples and coupons and distribute brochures and other promotional materials, reported the BLS. Additional duties may include conducting product and competitor research; this would include creating and administering surveys. You may also be required to transport, set up and take down product stations.

What Type of Experience Should I Have?

Even though many companies will train you, a December 2011 search at CareerBuilder.com indicated that some jobs require you to have at least one year of experience working with the public, preferably in retail. Another December 2011 CareerBuilder.com search for food industry demonstrators indicated they would prefer you have high school equivalency and at least six months prior experience.

Product-specific knowledge is important for many demonstrator positions, indicated the BLS. A December 2011 search at Monster.com indicated that you need high school equivalency and less than one year of experience. If you are still in high school, however, and have less than one year's experience in the construction business, you may also be qualified for certain positions, according to a December 2011 Monster.com search.

What Is the Work Like?

According to ONet Online, most product demonstrators work indoors in an controlled environment and spend the majority of their time standing. In some cases, you may be required to travel to various events such as fairs and trade shows, which can be noisy and bustling environments. You could be expected to entertain potential customers, and a genuine interest in the product you're demonstrating is important.

What Are Some Related Alternative Careers?

Those interested in a career as a product demonstrator may also want to research some related careers. For example, door-to-door sales workers require only a high school diploma. They contact customers to sell them merchandise and arrange buying parties for potential customers. Receptionists work in a variety of contexts and perform tasks such as answering phones, scheduling appointments, and filing records. They require a high school degree to gain entry-level employment. Retail salespersons also require a high school diploma. They greet customers, recommend products, answer questions, and process sales.

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