How Can I Become a Restaurant Marketing Professional?

Restaurant marketing professionals are the creative minds behind the public image of every restaurant they represent, from international chains to small operations. Their jobs can include those in public relations, research and data collection, sales training, and product development. Read on to find out how to become part of this exciting and growing field. Schools offering Hotel & Restaurant Management degrees can also be found in these popular choices.

Career Overview

The field of restaurant marketing is a small niche within the much broader sector of business marketing. People entering this field need the skills to be innovative and imaginative. Training provides a deep understanding of what customers want and how restaurants can fulfill those needs.

Important Facts about this Occupation

Median PayThe median pay in 2014 for marketing specialists and market research analysts was $61,290. The median pay for marketing managers was $127,130.
Key SkillsMarketing specialists must be skilled at analysis, communication, making decisions, organization, they must be creative, and they should also have good interpersonal skills.
Degree FieldsMarketing specialists can start with a wide variety of degrees including marketing, business, communications, journalism, and advertising.
Similar OccupationsAdvertising Sales Agents, Financial Managers, Public Relations Specialists, Sales Managers

Source: U.S. Bureau of Labor Statistics

Education

Most restaurant marketing professionals have a bachelor's degree or the equivalent experience in the restaurant marketing field. Because marketing involves human behavior and how to influence it, coursework may include marketing fundamentals, analysis and economics, sociology, psychology, and anthropology.

Professional Skills

People interested in a successful career in restaurant marketing need to be good communicators. Other necessary skills include strong verbal and writing skills. Restaurant marketing professionals need to work well with a wide variety of people in a fast-paced environment. Computer proficiency is also in high demand, especially as more and more businesses make the Internet, e-mail, and social networking communities part of their marketing plans.

Job Duties

Restaurant marketing jobs can be found at the corporate level, the neighborhood level, or almost anywhere in between. Restaurant marketing professionals may work with product development teams to originate and test new items. This includes creating materials for ad campaigns, including signs, media kits, and printed materials. Restaurant marketing professionals also collect and analyze data from focus groups, surveys, and customer comment forms. Duties and responsibilities vary widely depending on the clients, marketing firm, or corporation, but could include:

  • Menu evaluation
  • Customer program development
  • Researching competitors

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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  • Kaplan University

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  • Virginia College

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  • The University of Montana

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