How Can I Get a Job As a Director of Product Marketing?
If you have significant experience in marketing and would like to use your knowledge to help a company excel in their marketing efforts, you could be ready to take on the role of director of product marketing. Read on for information about the preparation that is necessary to qualify for such a position.
Job Description
As a company's director of product marketing, you are the person responsible for promoting their products. You develop marketing materials and design a campaign that results in product recognition, and you help develop the brand image that will ensure the public knows about the product. When creating marketing materials, you may work with the sales and development departments. It may be necessary for you to give presentations to executives, conduct market research and study competitors' products.
Your job may involve developing a marketing campaign for new products or revamping current marketing efforts for existing products. For example, if a product is not doing well in the marketplace, you may have to conduct research and create a new marketing approach to help boost sales.
Important Facts About Directors of Product Marketing
| Median Salary (2021) | $135,030 (for all marketing managers) |
| Job Outlook (2021-2031) | 10% growth |
| Key Skills | Critical thinking, listening skills, continuous learning, problem solving, concise judgment and decision making, clear written and verbal communication, time management |
| Similar Occupations | Art directors, advertising sales agents, editors, financial managers, public relations managers, fundraising managers, public relations specialists, sales managers |
Source: U.S. Bureau of Labor Statistics
Education Requirements
According to November 2015 job ads from Monster.com, employers generally require a bachelor's degree in marketing or business in order to consider applicants for such positions. Some employers may even prefer that job candidates have Master of Business Administration (MBA) degrees.
Other Job Requirements
Experience is a major requirement for a career as the director of product marketing, according to the Monster.com job ads. Employers look for five to ten years of experience in marketing or product management. Commonly, employers want you to have experience in a product area that is similar to what they sell or manufacture.
In addition to education and experience, employers seek applicants who can work in a team environment and have excellent communication abilities. They like to see that you have skills in the areas of customer service, product planning and management. Employers also want to know that you can successfully work with other departments in the planning and implementation of new marketing strategies. In addition, technical knowledge can be a sought after skill for employers.