How Do I Become a Newspaper Ad Designer?
Explore the career requirements for being a newspaper ad designer. Get the facts about the educational requirements, job duties, salary and job outlook to determine if this is the right career for you.
What Is A Newspaper Ad Designer?
Newspaper ad designers are graphic designers who create advertisements that are printed in newspapers. They combine visual images and informative text in a way that will be visually pleasing and attract the interest of the intended consumer. Newspaper ad designers must have artistic skill, knowledge of design concepts and be able to use computer design software. In addition, they must schedule time efficiently in order to meet newspaper publication deadlines. Client communication is important for this job, as newspaper ad designers must make sure that an ad meets client expectations before being printed.
|Education Required||Bachelor's degree|
|Key Responsibilities||Consult with newspaper clients and staff to create graphic advertising designs|
|Job Growth (2018-2028)||3% (for all graphic designers)*|
|Median Salary (2018)||$50,370 (for all graphic designers)*|
Source: *U.S. Bureau of Labor Statistics
What Education Should I Get?
A certificate or associate's degree in advertising or graphic design may restrict you to working as a graphic designer's assistant or in a design job that necessitates only technical abilities. Many community colleges or trade schools offer associate's degrees or certificates in graphic design. As a newspaper ad designer, you must keep up-to-date on using the latest computer software for graphic designing.
Most jobs in graphic design require a bachelor's degree in graphic design or advertising design from a college, university or design school. Expect to complete a diverse curriculum including design theories, drawing, typefaces, print design, branding, photography, computer design, illustration, color theory, Web design and printing methods. You will take a broad array of liberal arts classes such as advertising, art history, business, marketing, psychology, sociology and writing.
Many schools offer internships as part of their degree program, Some schools have a master's degree program in graphic design, but most employers do not require such an advanced degree for employment.
What Will I Do as a Newspaper Ad Designer?
You will consult with clients to learn their needs and devise an advertisement layout to sell a product, promote a business or champion an idea.
As a newspaper ad designer, you present a proposed advertisement display, which is designed using computer graphic applications or sketched by hand, to the client for review. Some ad designers are self-employed.
What Salary Could I Earn?
The U.S. Bureau of Labor Statistics (BLS) reported that graphic designers earned a median yearly salary of $50,370 as of May 2018. You can expect keen competition in the field, and you may find reduced demand for careers in print publishing due to the increased growth in Internet publishing. The BLS predicts that job opportunities for graphic designers will grow by 3% between 2018 and 2028.
What Are Some Related Alternative Careers?
Multimedia artists and animators, art directors and web developers all perform many tasks that are comparable to the work of a newspaper ad designer. An associate's degree is required to be a web developer; like newspaper ad designers, a bachelor's degree is needed for a career as a multimedia artist/animator or art director. Web developers draw on design concepts to create a website that's visually effective and appeals to the intended audience. Art directors develop the overall look for magazines, newspapers, product packaging and other printed materials. They also need a background in design principles. Multimedia artist and animators use artistic skills and design software to produce visual material. Like newspaper ad designers, they need to be skilled with computers and capable of producing images using computer design software.