How Effective Are Mobile Apps for Promoting Campus Events?
For big events, it can be a good idea for colleges to use mobile apps to help get the word out and keep interested people up to date. In a world where technology plays such an important role, why shouldn't schools take advantage of it?
The Precedent Has Been Set
Some colleges have already started using mobile apps to make sure people know about their events. For instance, in 2010 the University of Pennsylvania used a free mobile app to let people know about its homecoming weekend. It put all the information attendees could want - details, schedules, locations and maps - right at their fingertips. The Stanford Graduate School of Business provided similar information for its 2010 alumni weekend through an iPhone app.
Why Schools Should Use the Apps
People are increasingly becoming used to getting all of the information they want right from their cell phones, and many people are more likely to go to their cell phones first to look for information. Having a mobile app that people can download onto their phones makes it easier to keep interested people updated about what's going on with the event. Even if they don't see that a special live event has been added to the itinerary on the school's website, the person might see it when they click on the phone app.
When a school has a big event it's always important to create a buzz and get as many people interested in attending as possible to help make it a success. Mobile apps are one way to not only get people interested, but to maintain their interest so they'll be more likely to remember the event is coming up and attend.
Events That Can Benefit From Mobile Apps
It could be worthwhile for schools to have mobile apps for any of their big events that they want to draw large crowds to. For instance, an app for a special football game against a big rival that will include an impressive half-time show and tribute to senior players could help get people excited about the game. The app could give periodic updates about how each team is doing building up to the game, post articles about the history of the rivalry or share tips about how fans can show their school spirit.
Events with multiple components, like welcoming weekends, graduation, homecoming or alumni weekends, are also ideal candidates for mobile apps. The apps make it easy for people to look up specifics and get constant updates so that can know how to make the most of the experience.
The Keys to Success
In order for schools to be able to make the most of these apps, there are a few things they need to keep in mind. First and foremost, they need to make sure people know the app is out there. Whether it's through a Tweet, an e-mail blast or a mention on the school website, they need to make sure they're letting people know the app is available for download and how useful it can be.
Next, schools need to make sure they are giving plenty of updates and news through the app. If every time a person goes on the app it's the same old information, then he or she will lose interest pretty quickly. On the flip side, if there's a new piece of information every time, it will encourage the users to keep checking back for more.
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