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Internet Marketing Courses and Certification Programs

Internet marketing courses are available at the undergraduate and graduate levels and can teach you how to integrate traditional marketing strategies into websites. Continue reading to learn more about internet marketing courses and certification.

What You Need to Know

Internet marketing, also known as e-marketing, is the promotion of goods and services on websites and over the internet. While professionals in the field will incorporate traditional marketing aspects into online campaigns, they will also market through e-mail, search engine optimization (SEO), social networks and mobile advertising. Internet marketing courses are available at the undergraduate and graduate level through certificate, associate degrees and bachelor's degrees.

Courses Marketing, marketing behavior, promotion, management, finance and professional communications, web analytics, social networking, web design and development, database development
Online Options Certain software/hardware programs might be required
Degrees Associate's and bachelor's degree

What Are the Certification Options?

Certification is not required to work in internet marketing, and there is no standard organizing body that certifies professionals in this field. However, there are independent organizations that do offer credentials related to internet marketing, such as the Internet Marketing Association. Certification is voluntary and may require that industry professionals pass an exam. Benefits of certification may include demonstrating certain ethical and working standards and helping with networking opportunities.

Are Programs Available Online?

Courses in a certificate or degree program may be available online. Online courses may be beneficial for students who are working full-time and are looking to apply what they learn in the classroom into their current business environment. In order to enroll in an online program, you may need to purchase specific computer hardware and software programs.

The following internet marketing programs are available online and could help students earn certification:

  • DePaul University Online Practical Internet Marketing Certificate Program
  • University of California Irvine Digital Marketing Certificate Program
  • New York University School of Professional Studies Digital Marketing Diploma Program
  • Duke University Digital Media and Marketing Certificate Program
  • Northcentral Technical College Digital Marketing Associate Degree Program

What Courses Will I Take?

Coursework in internet marketing will prepare you to reach audiences across the broad spectrum of digital outlets used by daily consumers. These courses will cover how to design and manage digital marketing campaigns, as well as how to track and act on campaign outcomes. A certificate program will enhance a working professional's knowledge of digital marketing practices, while a degree program will familiarize a rising professional with this field.

Courses offered in internet marketing programs include:

  • Advanced search engine optimization
  • Advanced content marketing
  • Video for social media
  • Marketing principles
  • Market research