Internet Marketing Degrees: Online and Campus-Based Programs

Get information about degree and class options available in Internet marketing. Learn which careers you might be eligible for after completing a degree in this field along with salary information. Schools offering Marketing degrees can also be found in these popular choices.

What Kind Of Internet Marketing Degrees Are Available?

Many schools offer Internet marketing degree programs at both the undergraduate and graduate levels. An associate's degree program will take you about two years to complete, and includes general education as well as business courses. You will study topics such as search engine optimization, keyword usage, pay-per-click advertising and e-commerce site operations. A bachelor's degree program will take you about four years to complete and also includes general education requirements in addition to business and Internet marketing courses. Both of these programs will require you to have a high school diploma or GED to enroll.

If you already have an undergraduate degree, you may decide to pursue a Master of Science in Internet Marketing or a Master of Business Administration with a focus in Internet marketing. These programs present Internet marketing topics from a managerial standpoint; they're designed for marketing professionals interested in expanding their scope to include Internet technology.

Available DegreesAssociate's, bachelor's, and master's degrees are all available both online and on-campus.
Common CoursesAssociate's/Bachelor's: social media, marketing perspectives, salesmanship
Master's: management of information systems, managerial economics, internet market technologies
Career OptionsCustomer service representative, advertising manager, marketing manager, and more.
Additional RequirementsWhen taking online courses, internet connection and appropriate word processing, spreadsheet, and media-viewing software are always recommended.

What Courses Will I Take?

In either of the undergraduate degree programs, you will take foundational classes that explain the concepts behind successful Internet marketing techniques. Classes you might take are:

  • Digital tools
  • Social media
  • Marketing perspectives
  • Keyword applications
  • Salesmanship
  • Search engine marketing

The master's program includes courses of interest to prospective and current marketing managers. Some likely courses may include:

  • Managerial economics
  • Integrated marketing communication
  • Technologies of Internet marketing
  • Management information systems

Can I Complete Any Of These Programs Online?

Some schools do offer undergraduate Internet marketing degree programs online. If you enroll in an online program, you will download, complete and submit assignments via e-mail, or upload them to a course site. The curriculum is typically the same as programs offered on a traditional campus; however, you'll be working at your own pace, and you'll interact with classmates and instructors via chat rooms or discussion boards. You may find that online master's degree programs are a not as common as their undergraduate counterparts; you might have to complete a graduate degree on-campus.

To get started in an online program, you will need a reliable Internet connection, as well as software to view media, such as Windows Media Viewer. Some schools may require additional software, such as Microsoft Office or Excel, to complete your coursework.

What Can This Degree Do For My Career?

With an associate's degree, you might find work as a customer service representative; with a bachelor's, you could become an advertising manager. According to the U.S. Bureau of Labor Statistics (BLS), customer service representatives earned a median salary of $31,200 in May of 2014. Advertising managers made $96,720 during the same year.

If you have experience in the field, or a master's degree, you may be able to secure a position in marketing management. Marketing managers earned a median salary of $123,450 in 2014. The BLS also predicted that opportunities for marketing professionals would increase by 9% from 2014-2024.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

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