Jobs in Social Networking: Salary and Career Facts

Find out about the types of jobs you could pursue in social networking. Read on to learn more about career options along with education and salary information. Schools offering Animation degrees can also be found in these popular choices.

What Are Social Networking Job Options?

Social networking is a broad field that has many different career options available. In this field you use social media to promote companies and individuals as well as marketing products and services. Three possible career options are marketing manager, public relations specialist, and blogger. Marketing managers examine the economy to identify trends in the market, predicting what kind of products will be in demand with different demographics their company may interest and thinking of what kind of advertising strategies to use on social media. Public relations (PR) specialists manipulate their client's image in the eyes of the public through press releases, promotions, charity work, and more to cultivate a good opinion, specifically through online means. Bloggers make online posts about various topics of interests, either for themselves or as directed by a company, for the purposes of advertising, creating traffic, communicating, education, or for recreation depending on their audience.

The table below highlights the general requirements for these careers.

Marketing Manager Public Relations Specialist Blogger
Degree RequiredBachelor's degreeBachelor's degreeBachelor's degree for bloggers who work for a professional organization, such as a newspaper; No formal degree requirements for self-employed bloggers
Educational Field of StudyBusiness
Computer Science
Marketing
Communications
Public Relations
Journalism
Communications
English
Business
Journalism
Key ResponsibilitiesUnderstands the demand for products and services; finds potential markets; creates pricing strategies; monitors trendsPromotes organizations and/or individuals; handles communication with the public; creates press releases; evaluates promotional materialMakes regular posts online about a specific subject; finds site advertisers; creates site traffic; communicates and understands the needs of their audience
Job Growth (2014-2024)9%*6%*2% (for all writers and authors)*
Average Salary (May 2015)$140,660*$65,830*$69,130 (for all writers and authors)*

Source: *U.S. Bureau of Labor Statistics

What Degree Do I Need for a Career in Social Networking?

Diverse degrees can prepare you for social networking jobs. For example, a degree program in marketing could teach you about consumer behavior, client relationship theories, targeting, Internet marketing, and advertising strategies. Accounting, statistics, and business courses in a Master of Business Administration in Social Media Marketing program will prepare you for a position in social media management.

You might consider earning a bachelor's degree in computer science, multimedia graphic design, or computer engineering if you're interested in Web design or programming social network game applications. An information systems degree program can help prepare you for a position as a social media analyst.

A journalism degree program would provide relevant training if you aspire to be a social media blogger. Alternatively, a public relations degree could help you jumpstart a career as a corporate social networking administrator, responsible for a company's online community.

What Job Duties Would I Have?

Social networking is a broad field that requires professionals with a wide range of skills. As a marketing manager, you'd be responsible for researching target audiences and finding online opportunities to promote a company and their products on social networking websites, such as Facebook.com, LinkedIn.com, and Twitter.com. You could also work with advertising companies to create Internet ads.

If you're a public relations specialist, you'd use social media to promote not only companies, but individuals. As a public relations specialist, you might launch a campaign to repair a client's reputation through a series of press releases and public appearances.

Social networking directors create online media campaigns. In a management position, you'd use social media to drive traffic to your company's website and spread the word about products, services and other business ventures. You'd also use social media to recruit, hire, and train employees.

Many companies hire writers to take care of their social networking activities. As a writer, you'd be the voice of a company, using your skill with words to reach millions. If you worked as a blogger, you could use a personal or company blog to market and sell products and business services.

How Much Could I Earn?

In May 2015, the U.S. Bureau of Labor statistics (BLS) reported that the average salary for marketing managers was $140,660 (www.bls.gov). The BLS also showed that public relations specialists earned an average annual salary of $65,830 as of May 2015 (www.bls.gov).

What Are Some Related Alternative Careers?

Advertising managers create campaigns to advertise their company's products using information gathered by marketing managers. Promotions managers offer buying incentives (coupons, BOGO deals, etc.) to interest customers in purchasing goods and services from their company. From a social networking perspective, these professionals would be in charge of online advertisements and digital coupons or sales for online stores, respectively. Public relations managers direct teams of PR specialists in creating campaigns to sway public perception for their client, using online means such as advertising and web design in social networking positions. All of these jobs typically require a bachelor's degree.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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