MBA in Digital Media Management

Digital media can be used for communications, broadcasting and public relations purposes, among other applications. Learn about the coursework for MBA programs in this emerging field. Review the career opportunities for those with graduate education in digital media management. Schools offering Animation degrees can also be found in these popular choices.

What Are the Prerequisites for an MBA in Digital Marketing?

To be admitted into a Master of Business Administration in Digital Marketing, you must have a bachelor's degree, though there are no specific field requirements. A professional resume and your Graduate Management Admission Test (GMAT) score are additional likely requirements. You may also need to have prior experience working in business or media.

You'll be hard pressed to find an online MBA in digital marketing; the vast majority of these programs are available only on-campus. The degree program usually takes two years to complete, if you attend full-time.

Prerequisites GMAT or GRE, bachelor's degree; may require experience in field
Common Courses Multimedia design and production, digital media research, branding and promotion
Career Options Public relations, marketing manager, publisher

What Courses Will I Take?

A digital marketing MBA will train you to communicate through books, newspapers, magazines and other media. The program covers ways to use digital media for politics, social services, entertainment, broadcasting and advertisements. Some aspects of the program focus on modern publishing techniques that can be used to produce and design digital copies or publications of magazines or books. Through the program, you'll take courses in business, including management and finance, and you may be able to take courses for a concentration in media management. Commonly covered course topics include these:

  • Entertainment law
  • Book publishing
  • International business
  • Multimedia design and production
  • Branding and promotion
  • Digital consumerism
  • Digital media research

How Can I Use This Degree?

With a master's degree in digital marketing, you could find a position in marketing or advertisement for a specific company and design online ads. In these positions, you would be responsible for using pictures and text to convince customers to buy a product, eat at a restaurant or shop at a specific store. You could also enter public relations, where you would be responsible for maintaining clients' images and getting their names out there by writing press releases. You could also publish books, magazines, newspapers and edit them for digital publication, possibly overseeing other editors and writers.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Full Sail University

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  • Regent University

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    Popular programs at Regent University:

    • Master

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  • Southern New Hampshire University

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    Popular programs at Southern New Hampshire University:

    • Master

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  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

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  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Master

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  • University of Washington

    Campus Locations:

    • Washington: Seattle
  • Saginaw Valley State University

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    • Michigan: University Center
  • Valparaiso University

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    • Indiana: Valparaiso
  • Northwestern University

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    • Illinois: Evanston
  • University of North Carolina at Chapel Hill

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    • North Carolina: Chapel Hill