Market Research Certification

Market researchers study the behavior of people, especially their spending habits, and interpret data such as surveys. Continue reading to learn more about the field, how you can gain certification and what certificate programs are offered. Schools offering Marketing degrees can also be found in these popular choices.

What is Market Research?

If you're interested in market research, you'll learn how to use surveying strategies to target groups of people and to gauge public response to goods, products and services. You'll employ existing public opinion and previous data to help predict future trends. Marketing research typically involves the use of computer-based data analysis. Market researchers use the results to suggest marketing strategies to companies. Companies use this information to determine strategy on product promotion, accessibility and availability.

Key Topics Marketing strategies, data analysis, product availability, public opinion
Prerequisites Bachelor's degree with a focus on marketing is required
Common Degree Courses Statistics, economics, advertising, consumer behavior, e-marketing
Certificate Program Curriculum Consumer trends, research software, questioning methods, data analysis, sampling

What Education Is Required?

To work as a market researcher, you'll need at least a bachelor's in marketing or a business degree with a minor in marketing. A marketing degree is preferred because it provides you with an education in areas such as promotions, advertising, sales, public relations and research. To specialize in market research, you may consider completing a certification program. These programs are designed for entry-level market researchers or for those with a few years of experience. There are also graduate degrees in marketing available in campus-based and online formats.

What Courses Will I Take?

Undergraduate programs in marketing teach you how to discover what people need and want, how to advertise and sell a product and how to conduct market research. Most programs offer courses in advertising, promotion, business research, macroeconomics, microeconomics, e-marketing, statistics, marketing research, investment principals, sales management and consumer behavior. Distribution, pricing and merchandising are also covered.

What About Certificate Programs?

Certificate programs in market research are available on campus and online. These programs help you develop analytical, survey and research skills. You'll learn about questioning methods, consumer trends and predictions, data analysis, computer research software and data analysis. Certificate courses also cover topics such as sampling, focus groups, communications research, planning and data interpretation.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Louisiana State University Shreveport

    Louisiana State University Shreveport responds quickly to information requests through this website.

    Popular programs at Louisiana State University Shreveport:

    • Master

    Online Programs Available

  • Kaplan University

    Kaplan University responds quickly to information requests through this website.

    Popular programs at Kaplan University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Ashford University

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  • Johns Hopkins University

    Johns Hopkins University responds quickly to information requests through this website.

    Popular programs at Johns Hopkins University:

    • Master

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  • Regent University

    Regent University responds quickly to information requests through this website.

    Popular programs at Regent University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • American National University

    American National University responds quickly to information requests through this website.

    Popular programs at American National University:

    • Master
    • Associate Programs
    • Certificates

    Campus-Based Programs Available:

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    • Indiana: South Bend
    • Ohio: South Bend, Kettering, Youngstown
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    • West Virginia: South Bend, Kettering, Youngstown, Bristol, Charlottesville, Danville, Harrisonburg, Lynchburg, Parkersburg, Salem, Princeton
  • Notre Dame de Namur University

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  • Colorado State University Global

    Colorado State University Global responds quickly to information requests through this website.

    Popular programs at Colorado State University Global:

    • Master
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  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

    • Doctoral
    • Master
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  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    • Master
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