Market Research Master's Degree Programs

Market researchers gather and analyze data to help businesses understand consumer buying. Get information about classes offered in these programs along with career options and employment outlook. Schools offering Marketing degrees can also be found in these popular choices.

What Will I Learn in a Marketing Research Master's Degree Program?

Market research analysts gather statistical data on competitors, pricing, marketing and consumer buying. Master's degree programs in this field are typically designed as research degrees and typically don't require a thesis. Market research is primarily listed as a specialization within a marketing program, rather than a traditional major. You usually don't need a bachelor's degree in business for acceptance to most programs; however, you will need an understanding of basic business principles such as finance, statistics and economics.

The curriculum will prepare you with the skills needed for management positions and independent research in any facet of marketing. Some programs offer seminars focusing on current marketing trends and new research conducted by industry professionals. Most programs require a final research project that includes every stage of the market research process. If you don't have relevant work experience in this field, you may be required to complete a master's internship to gain practical experience prior to graduation. Courses focus on research methods, data analysis and marketing management through topics similar to the following:

  • Quantitative methods
  • Qualitative research
  • Consumer behavior
  • Statistical methods
  • Multivariate methods
  • Economics
  • Data collection methods
  • Project management
  • Customer relations

Common Courses Project management, consumer behavior, economics, data collection methods, qualitative research
Online Availability Online programs are rare, but students may find online MBA programs with market research specializations
Median Salary (2014) $61,290 per year for all market research analysts

Source: U.S. Bureau of Labor Statistics

Can I Earn This Degree Online?

Market research master's degree programs aren't typically found as online programs. Master of Business Administration degrees are very common as online programs and some may offer specializations in market research.

What Is the Career Outlook?

According to the U.S. Bureau of Labor Statistics (BLS), career opportunities for market researcher analysts were expected to increase by 19% from 2014-2024, primarily due to competition between companies to increase their market share (www.bls.gov). Voluntary Professional Researcher Certification is available through the Marketing Research Association at the practitioner and expert level. Certification may improve career advancement opportunities.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Florida Tech

    Florida Tech responds quickly to information requests through this website.

    Popular programs at Florida Tech :

    • Master

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  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Master

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  • Seton Hall University

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    Popular programs at Seton Hall University:

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  • Liberty University

    Liberty University responds quickly to information requests through this website.

    Popular programs at Liberty University:

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  • Colorado Christian University

    Colorado Christian University responds quickly to information requests through this website.

    Popular programs at Colorado Christian University:

    • Master

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  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Master

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  • Ohio Christian University

    Ohio Christian University responds quickly to information requests through this website.

    Popular programs at Ohio Christian University:

    • Master

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  • Southern New Hampshire University

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  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

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  • Herzing University

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