Where Can I Find Marketing Degree Programs in Columbus, Ohio?

Find schools in Columbus, OH, offering marketing degree programs and courses. Learn about program requirements, cost and length for the Columbus, OH, area. Schools offering Marketing degrees can also be found in these popular choices.

To make a sound choice about your future, you'll want to consider all of the options available. In this article, you can find out about six degree programs in the Columbus, OH, area, including two master's degrees.

What You Need to Know

Marketing programs in Columbus, OH, are most commonly provided at the bachelor's and master's degree levels through 4-year private and public universities. Some marketing programs also focus on communications and business administration. You can expect to complete a bachelor's degree program in about four years, while master's degree programs take about 16-24 months to finish. You will typically need to fulfill internship requirements, as well as complete special projects or capstone experiences. Keep reading for more info on marketing bachelor's and master's degree options in Columbus.

Marketing Bachelor's Degree Programs in Columbus, OH

Capital University

Capital University is located east of downtown Columbus, OH. During this program, you can expect to complete courses covering business ethics, organizational behavior, marketing communication, marketing management, marketing metrics, event planning and sales strategies. To earn hands-on training, this program requires you to complete a marketing internship.

  • Program Name: Bachelor of Science in Marketing
  • Program Length: 124 semester hours
  • Tuition and Fees: $32,830 per year (2015-2016)
  • School Type: 4-year, private; about 2,700 undergraduate and 800 graduate students

Franklin University

Both programs require courses covering management principles, financial accounting, microeconomics and business law. The marketing program offers training in integrated marketing, advertising, marketing research, global marketing, persuasive strategies and public relations services. The marketing concentration also offers credit for completing a marketing internship. The eMarketing program covers topics in Web analytics, Internet marketing, graphic editing software, cyber law, social media marketing and Web authoring.

  • Program Name: Bachelor of Science in Marketing or eMarketing
  • Program Length: 124 semester hours
  • Tuition and Fees: $11,641 per year (2015-2016)
  • School Type: 4-year, private; about 4,700 undergraduate and 1,100 graduate students

Ohio State University

Located in the heart of downtown Columbus, OH, Ohio State University's marketing bachelor's degree program requires you to complete courses in operations management, marketing management, marketing strategies and policy, strategic management, decision sciences, statistics and logistics management. During your senior year, you're asked to complete a marketing projects course. If you're interested in earning hands-on skills development, this school's career management center can help you find internships.

  • Program Name: Bachelor of Science in Marketing
  • Program Length: 121 credit hours
  • Tuition and Fees: $10,037 per year for OH residents; $27,365 per year for non-residents (2015-2016)
  • School Type: 4-year, public; about 44,700 undergraduate and 13,600 graduate students

Otterbein University

Otterbein University can be found northeast of downtown Columbus, OH. While enrolled in this program, you may encounter courses in marketing strategies, retail management, behavioral theories, promotions, advertising, international business, management principles and professional communication. This school also offers a senior year experience course that helps students shift to post-graduation life.

  • Program Name: Bachelor of Arts in Marketing
  • Program Length: 128 credit hours
  • Tuition and Fees: $31,624 per year (2015-2016)
  • Admission Requirements: Essay
  • School Type: 4-year, private; about 2,300 undergraduate and 400 graduate students

Marketing Master's Degree Programs in Columbus, OH

Franklin University

This program may help students develop skills related to new technologies and media, message delivery, written and verbal communication, consumer behaviors and graphic design. You may also be required to complete courses in communication and marketing theory, leadership, marketing essentials, analytics, metrics and behavioral research. During the last part of this program, this school requires you to complete a capstone course that encompasses all concepts learned throughout this program.

  • Program Name: Master of Science in Marketing and Communication
  • Program Length: 16 months, full-time
  • Tuition and Fees: $15,240 per year (2015-2016)
  • Prerequisites: Bachelor's degree
  • Admission Requirements: GRE or GMAT scores; essay; resume
  • School Type: 4-year, private; about 4,700 undergraduate and 1,100 graduate students

Ohio State University

Both concentrations require you to complete courses in consumer behavior, digital marketing, promotions management, advertising strategies, analytics and marketing research. The brand management concentration covers additional topics in new product development and innovation practice. The marketing communications concentration provides training in multi-channel marketing, consumer psychology and customer retention. Regardless of your concentration, you may also have to complete marketing strategy and project capstone courses.

  • Program Name: Master of Business Administration in Marketing
  • Specialized Areas: Brand management; marketing communications
  • Program Length: Two years, full-time
  • Tuition and Fees: $12,425 per year for OH residents; $31,897 per year for non-residents (2015-2016)
  • Prerequisites: Bachelor's degree
  • Admission Requirements: GMAT scores; letters of recommendation; resume; essays; interviews
  • School Type: 4-year, public; about 44,700 undergraduate and 13,600 graduate students

In summary, this article looks at four bachelor's degree and two master's degree programs in the field of marketing that could be a good choice for you if you're interested in studying in the Columbus, Ohio, area.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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