Which Schools Offer Marketing Degrees in Detroit, MI?

Learn about marketing degree programs in the Detroit, MI area. Get information about degrees available and admission and program requirements to make an informed decision about your education. Schools offering Marketing degrees can also be found in these popular choices.

Discover which schools in Detroit offer marketing degrees, and see what education levels are available to you.

What You Need to Know

Marketing degrees can be pursued in Detroit, MI, at the bachelor's and master's degree levels through 4-year private and public universities. These programs are usually offered as business administration programs with a specialization in marketing. You can participate in internship and study abroad opportunities for hands-on work in the field. Many online programs are available in the area, as well as weekend and evening study options.

Marketing Bachelor's Degree Programs Near Detroit, MI

Wayne State University

Wayne State University offers a business administration Bachelor of Science as well as a Bachelor of Arts that requires additional foreign language coursework. Both programs include core business and marketing concentration courses, such as data analysis, consumer behavior, public relations and advertising principles. Further specializations are available in marketing management and advertising. You also have the opportunity to gain work experience through a non-credit internship.

  • Program Name: Bachelor of Science or Bachelor of Arts in Business Administration
  • Specialization Area: Marketing
  • Program Length: 4 years, full time
  • Tuition and Fees (2018-2019): $13,097 for in-state; $27,991 for out-of-state
  • School Type: 4-year, public; 27,025 students (17,574 undergraduates)

University of Michigan - Dearborn

All business students at the University of Michigan - Dearborn take core business courses in such topics as organizational behavior, finance, operations management and economics. In the marketing concentration, you can choose from among electives in global marketing, sales management, customer relations and internet marketing. Study abroad and internship opportunities are also available.

  • Program Name: Bachelor of Business Administration
  • Specialization Area: Marketing
  • Program Length: 123 credit hours (includes prerequisites)
  • Tuition and Fees (2018-2019): $12,930 for in-state; $25,158 for out-of-state
  • Prerequisites: 25 credit hours in accounting, business administration, math, economics and English composition
  • Admission Requirements: Junior standing, minimum 2.7 GPA, writing requirement
  • School Type: 4-year, public; 9,460 students (7,177 undergraduates)

Walsh College of Accountancy and Business Administration

In the marketing BBA program at Walsh College, you'll complete core courses in topics ranging from accounting and finance to business communication and economics. You'll also study the principles of management and marketing through specialty courses that include advertising and buyer behavior. These classes are available on campus or online.

  • Program Name: Bachelor of Business Administration
  • Specialization Area: Marketing
  • Program Length: 127 credit hours (includes prerequisites)
  • Tuition and Fees (2018-2019): $11,037 for in-state and out-of-state
  • Prerequisites: 60 credit hours of coursework with a minimum 2.0 GPA
  • School Type: 4-year, private not-for-profit; 2,006 students (802 undergraduates)

Marketing Master's Degree Programs Near Detroit, MI

Wayne State University

Depending on your undergraduate course of study, you might need to complete foundation courses in such areas as financial reporting, business economics and quantitative analysis before enrolling in the MBA program's core cores. Once these have been completed, you can study topics in industrial and consumer buyer behavior, advertising, international marketing and retail management. Wayne State's MBA program provides many options to accommodate working students, including online courses, courses at the Oakland Center in Farmington Hills and an accelerated program that takes place on evenings and weekends.

  • Program Name: Master of Business Administration
  • Specialization Area: Marketing
  • Program Length: 36 credit hours
  • Graduate Tuition and Fees (2018-2019): $17,661 for in-state; $36,061 for out-of-state
  • Prerequisites: Bachelor's degree, 10 foundation courses
  • Admission Requirements: Acceptable GMAT scores
  • School Type: 4-year, public; 27,025 students (17,574 undergraduates)

University of Michigan - Dearborn

The MBA curriculum at the University of Michigan - Dearborn includes core economics and finance courses that can teach you how to make sound business decisions. A mandatory capstone course in managing change is also included in the curriculum. As a student specializing in marketing, your electives include topics in advertising, international marketing, consumer behavior and global logistics. These courses can be completed in the evenings or online.

  • Program Name: Master of Business Administration
  • Specialization Area: Marketing
  • Program Length: 63 credit hours
  • Graduate Tuition and Fees (2018-2019): $12,920 for in-state; $21,488 for out-of-state
  • Prerequisites: Bachelor's degree with pre-calculus and statistics coursework
  • Admission Requirements: Acceptable GRE or GMAT scores, at least 2 years of relevant full-time work experience, 1 letter of recommendation
  • School Type: 4-year, public; 9,460 students (7,177 undergraduates)

Eastern Michigan University

In the MBA program at Eastern Michigan University, you'll take foundation courses in accounting, finance and marketing management as well as core courses in global business and management ethics. Marketing coursework includes a seminar in consumer behavior and a course in marketing research. You can also study internet commerce, brand management, database marketing and logistics.

  • Program Name: Master of Business Administration
  • Specialization Area: Marketing
  • Program Length: 54 credit hours
  • Graduate Tuition and Fees (2018-2019): $18,100 for in-state; $32,140 for out-of-state
  • Prerequisites: Bachelor's degree
  • Admission Requirements: Acceptable scores on the GMAT or GRE
  • School Type: 4-year, public; 19,123 students (16,022 undergraduates)

Detroit features both graduate and undergraduate options for those wishing to pursue a marketing degree at one of the several Michigan schools in the area.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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