Which Schools Offer Marketing Degree Programs in New York City?

Find schools in New York City offering marketing degree programs and courses. Learn about admissions requirements, course details and tuition fees for schools in the New York City area. Schools offering Marketing degrees can also be found in these popular choices.

In New York City, students can choose from several marketing degree programs at a range of schools. Read on for information on the schools, as well as the courses they offer.

What You Need to Know

Marketing degree programs offered in and around New York City are generally available through 4-year schools. You could earn a bachelor's degree in marketing, marketing management or business with a marketing & statistics specialization. Internships may be available, and additional specializations related to marketing and advertising are offered within many programs. If you already hold a bachelor's degree, you might pursue a 2-year master's degree in marketing or in management, with a long list of specializations available. Explore the following programs to determine what will work best for you.

Marketing Bachelor's Degree Programs in New York City

Baruch College (City University of New York)

At Baruch College's Zicklin School of Business, you can earn an undergraduate degree in business while pursuing a specialized course of study in marketing management. The requirements for the degree include a 45-credit core curriculum in the liberal arts and sciences, as well as a 30-credit business core with an introductory course in marketing.

As a student in the program, you will be able to study marketing research and strategy, consumer behavior and international business. To fulfill your 4-course elective requirement, you can also take classes in entertainment, green and Internet marketing, branding, retailing and social media. In your senior year, you may also want to consider participating in an optional, 3-credit, marketing internship.

  • Program: Bachelor of Business Administration in Marketing Management
  • Specialization Areas: Advertising and marketing communication, business to business marketing, digital, general and international marketing
  • Program Length: 124 credits or four years of full-time study
  • Tuition and Fees: $6,810 for in-state students and $13,920 per year for out-of-state students (2015-2016)
  • Admission Requirements: Two essays and two letters of recommendation for Macaulay honors applicants, proof of immunization
  • School Type: 4-year, public; about 15,000 undergraduates and 3,000 graduate students

Fordham University

Located on the Rose Hill campus of Fordham University, the Gabelli School of Business is a traditional Jesuit college that requires all students to complete a common core curriculum in the liberal arts. The coursework for the integrated business core begins in the freshman year, but you will have to wait until the second semester of your sophomore year before you can declare your major.

The business core includes introductory courses in accounting, finance and marketing that can give you the chance to collaborate on a branding project or manage a hypothetical investment portfolio. After completing a 5-class sequence in marketing, you may fulfill your elective requirements by taking classes in E- or industrial marketing, public relations or sales management. Through an international fair trade program, you can also serve as a marketing consultant to Kenyan businesspeople and have the opportunity to travel and visit with them in their local communities.

  • Program: Bachelor of Science in Marketing
  • Program Length: 124 credits or four years of full-time study
  • Tuition and Fees: $47,317 per year (2015-2016)
  • Admission Requirements: Personal essay, letter of recommendation and proof of immunization
  • School Type: 4-year, private not-for-profit; about 8,600 undergraduates and 6,700 graduate students

New York University

The Stern School of Business at New York University offers a Bachelor of Science program that can provide you with a broad background in both business and the liberal arts, as well as the opportunity to pursue a 4-course concentration in marketing. Curriculum features include a social impact core, an international studies component and the option to study abroad at one of the college's 11 overseas campus centers. The curriculum includes topics in economics, financial accounting, marketing and statistics. Courses specific to the social impact core will also give you the chance to learn about the relationships between markets and other corporate, cultural and governmental factors.

In addition to the undergraduate business program, New York University offers a 4-year degree in business and political economy (Stern School of Business) and a Bachelor of Science in Leadership and Management with a concentration in marketing, advertising and public relations (Paul McGhee Division of the School of Continuing and Professional Studies).

  • Program: Bachelor of Science in Business
  • Specialization Areas: Accounting, actuarial science, economics, finance, information systems, management and organizations, marketing and statistics; co-concentration in global business
  • Program Length: 128 credits or four years of full-time study
  • Tuition and Fees: $47,750 per year (2015-2016)
  • Admission Requirements: School counselor recommendation, teacher or instructor evaluation, short-answer essays and proof of immunization
  • School Type: 4-year, private not-for-profit; about 25,000 undergraduates and 24,500 graduate students

Pace University

The Lubin School of Business offers one of the most extensive cooperative education and internship programs in the New York City area, and the undergraduate marketing programs can teach you how to reach out to customers online and around the globe. As an E-business and interactive media major, you can learn how to organize marketing pitches and programs for the Internet and combine traditional marketing principles with new and emerging technologies. A major in marketing management will show you how to map out and implement a promotional plan and give you the chance to collaborate with your peers in a college-based chapter of the American Marketing Association. If you are interested in international marketing, you can use the core curriculum to study the culture and language of another country and have the opportunity to participate in an overseas field study.

In addition to the undergraduate programs, the Lubin School of Business offers a Master of Business Administration with a concentration in marketing management.

  • Program: Bachelor of Business Administration in Marketing
  • Specialization Areas: Advertising and promotion, E-business and interactive media, international marketing and marketing management
  • Program Length: Minimum of 128 credits or four years of full-time study
  • Tuition and Fees: $41,333 per year (2015-2016)
  • Admission Requirements: Personal statement, two letters of recommendation and proof of immunization
  • Prerequisites: College preparatory work in English (four years), math and social science (three to four years), foreign language and lab science (two years)
  • School Type: 4-year, private not-for-profit; about 8,700 undergraduates and 4,100 graduate students

Marketing Master's Degree Programs in New York City

Baruch College (City University of New York)

The Zicklin School of Business offers a flexible Master of Science in Marketing program that requires fewer credit hours and provides a more focused course of study than if you were to pursue a traditional Master of Business Administration. The core requirements for the major include topics in marketing management, research and strategy, as well as a course that can teach you about the relationship between consumer behavior and social marketing. The curriculum also includes 18 credits of electives in marketing and international business; and depending on your individualized program, you may also take classes in advertising, direct marketing or international marketing management.

In addition to the master's degree, the Zicklin School of Business offers a post-master's certificate in marketing and a Ph.D. in Business with a specialization in marketing.

  • Program: Master of Science in Marketing
  • Program Length: 30 credits or two years of full-time study
  • Tuition: $10,130 for in-state students and $18,720 per year for out-of-state students (2015-2016)
  • Admission Requirements: GRE scores, current resume, essays and two letters of recommendation
  • Prerequisites: Bachelor's degree
  • School Type: 4-year, public; 15,000 undergraduates and 3,000 graduate students

New York University

At the Stern School of Business, you can pursue a graduate program in business administration that offers over 20 different specializations and a number of supplemental leadership and professional development opportunities. During the first year of the program, the core requirements include two classes in financial accounting and statistics, along with courses in global economics, marketing and organizational leadership. Following a summer internship, you will also be able to take second-year electives in luxury and sports marketing, brand and retail strategies, financial services marketing and advertising.

In addition to the graduate degree in business, New York University offers a Master of Science in Integrated Marketing with concentrations in brand management, digital marketing or marketing analytics (School of Continuing and Professional Studies). If you are interested in taking your studies to the next level, you may want to consider Stern's Ph.D. in Marketing.

  • Program: Master of Business Administration in General Management
  • Specialization Areas: Entertainment, media and technology; accounting, banking, business analytics, corporate finance, digital marketing, economics, entrepreneurship and innovation, financial instruments and markets, financial systems and analytics, global business, law and business, leadership and change management, luxury marketing, management, management of technology and operations, marketing, product management, quantitative finance, real estate, social innovation and impact, strategy and supply chain management
  • Program Length: two years of full-time study
  • Tuition: $38,592 per year (2015-2016)
  • Admission Requirements: GMAT/GRE scores, essays, professional recommendations and a resume
  • Prerequisites: Bachelor's degree and professional work experience
  • School Type: 4-year, private not-for-profit; 25,000 undergraduates and 24,500 graduate students

With multiple schools offering marketing degree programs in the New York City area, there are plenty of options for students to choose from, including bachelor's and master's programs at both public and private 4-year colleges.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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