Where Can I Earn a Marketing Degree in Philadelphia, Pennsylvania?

Find out which Philadelphia schools offer marketing degree programs. See requirements, prerequisites, and school information for a marketing degree in Philadelphia. Schools offering Marketing degrees can also be found in these popular choices.

The University of Philadelphia, Saint Joseph's University, Temple University and the University of Pennsylvania all have different programs with marketing coursework. Use the information in this article to help you make a decision about where to study marketing in Philadelphia, PA.

What You Need to Know

A number of bachelor's degrees in marketing in addition to several master's programs in the field are available to students desiring to study in the Philadelphia area. While some of the bachelor's degrees are business-based with an emphasis on marketing and advertising, others are exclusively dedicated to the marketing field and focus on a student's concentration of choice, rather than on business. Some areas of study in marketing include food marketing, healthcare and pharmaceutical marketing, operations management and marketing, as well as marketing and communication. Admission requirements to such degree programs may include letters of recommendation, an essay, and/or a minimum GPA in college prep classes. Bachelor's degree programs in marketing near Philadelphia may offer evening classes as well as daytime courses, internship opportunities, and/or an independent study; at least one of the schools offers a 5-year co-op program, while another allows for dual majors.

Students interested in earning a master's degree must hold a bachelor's degree in any field, although prerequisites may apply. Graduate degree programs range in length from about 6 months (25 weeks) to six years, depending on the school and the track. Specializations in the larger field of marketing are offered by both of the schools that host master's degrees in marketing. Admission requirements beyond the mandatory baccalaureate degree may include GMAT and/or TOEFL scores, letters of recommendation, an essay or personal statement, and professional experience, among others.

Marketing Bachelor's Degree Programs in the Philadelphia, PA, Area

Philadelphia University

Philadelphia University is a private institution located near the Center City area. Through the School of Business Administration, you can enroll in the Marketing: Consumer Insight and Innovation program. Classes are held during daytime and evening hours to accommodate your schedule. The goal of the program is to teach you how to use research methods and identify market segments to develop marketing plans in the real-world. Courses examine consumers and the marketplace, marketing communications, product development and innovation, marketing strategy, and marketing research. To graduate from the program, you must complete 122-124 credit hours of coursework.

  • Program Name: Bachelor of Science in Business
  • Field of Study: Marketing
  • Program Length: 4 years, full-time
  • Tuition & Fees: $36,670 per year (2015-2016)
  • Admission Requirements: 250 word essay, letter of recommendation from high school counselor or teacher
  • School Type: 4-year, private, not-for-profit; 3,762 students (2,911 undergraduate)

Saint Joseph's University (SJU)

Saint Joseph's University is a private Jesuit University in Philadelphia. Through the Haub School of Business, you can complete a marketing program in four tracks, which cover general studies, advertising and promotion, sports and entertainment, and international marketing. Whichever track you choose, you are required to complete courses in consumer and buying behavior, marketing communications, strategy and research, plus three 300-400 level marketing courses in your area to meet the degree requirements. Internship and international study tours may be available depending on your track.

The food studies program examines topics in sales and marketing strategies, distribution, and marketing research. A 5-year co-op program is also available. The pharmaceutical and healthcare marketing major is the oldest program of its kind and provides internship opportunities, as well as guest lectures.

  • Program Name: Bachelor of Science
  • Fields of Study Options: Pharmaceutical and healthcare marketing, food marketing, and marketing
  • Program Length: 4 years, full-time
  • Tuition & Fees: $42,180 per year (2015-2016)
  • Admission Requirements: Submit essay, letter of recommendation from teacher and counselor
  • School Type: 4-year, private not-for-profit; 8,974 (5,512 undergraduate)

Temple University

Temple University's Department of Marketing and Supply Chain Management offers a bachelor's program in marketing that includes courses in consumer and buyer behavior, marketing research, marketing strategy, and international marketing. The curriculum includes an independent study course and an internship. By enrolling in this program, you can prepare for a career in a variety of fields, such as advertising, direct marketing, public relations, and sales.

  • Program Name: Bachelor of Business Administration (BBA) in Marketing
  • Program Length: 4 years, full-time
  • Tuition & Fees: $15,188 per year in-state, $25,494 per year out-of-state (2015-2016)
  • Prerequisites: GPA of 3.0 for college prep courses
  • Admission Requirements: Submit essay
  • School Type: 4-year, public; 37,485 students (28,287 undergraduate)

University of Pennsylvania (UPenn)

UPenn is one of eight Ivy League universities in the country. The university's Wharton School offers marketing programs in marketing and communication, marketing and marketing and operations management. All undergraduate degree programs awarded through the school are listed as a Bachelor of Science in Economics. By selecting the general marketing track, you can learn about basic marketing principles that affect consumer and company buying behavior, as well as develop practical experience.

The marketing and communication specialization is a dual degree program that covers coursework, such as health and visual communication, journalism, mass media, and public advocacy. In the joint marketing and operations management specialization, you examine concepts in product design, consumer behavior, new product management, and retailing principles. UPenn also offers a master's degree in marketing or marketing and operations management, as well as a Ph.D. program in marketing.

  • Program Name: Bachelor of Science in Economics
  • Field of Study: Marketing, marketing and communication, marketing and operations management
  • Program Length: 4 years, full-time
  • Tuition and Fees: $49,536 per year (2015-2016)
  • Admission Requirements: Letters of recommendation from teachers in your junior or senior year classes
  • School Type: 4-year, private not-for-profit; 24,806 students (11,548 undergraduate)

Marketing Master's Degree Programs in the Philadelphia Area

Saint Joseph's University

Saint Joseph's University is the only school in the Philadelphia area that offers a master's program in international marketing. The program consists of five fall semester and five spring semester courses. Topics covered in this program include global cultures, consumers and marketing concepts, international brand management and product development, and international marketing quantitative methods. As part of the curriculum, you will also complete a study tour abroad.

The food marketing program can be completed in about 25 weeks and is offered through a flexible executive format. The pharmaceutical marketing MBA program features an online and classroom format and includes 24, 2-credit classes that examine topics in sales forecasting, supply chain management, drug regulations, and business ethics.

  • Program Names: Master of Science in International Marketing (MIM), Master of Business Administration (MBA) in Food Marketing, Master of Science in Food Marketing, or MBA in Pharmaceutical and Healthcare Marketing
  • Program Length: 25 weeks to six years
  • Tuition and Fees: $15,840 per year (2015-2016 graduate rate)
  • Prerequisites: Bachelor's degree, prerequisite coursework for MIM
  • Admission Requirements: GMAT scores, letters of recommendation, personal statement, resume, writing samples, four years of food industry experience for food marketing MBA
  • School Type: 4-year, private not-for-profit; 8,974 (5,512 undergraduate)

Temple University

For the MBA marketing program, you can select from three marketing courses, such as electronic commerce, marketing research, and marketing strategy to meet the general program requirements. To earn an MBA with a specialization in supply chain logistics and management, you take courses in electronic channels, supply chain, logistics and procurement, logistics and supply chain management, product management, or project management and quality improvement.

The Master of Science in Marketing Communications program examines advertising and public relations, media management, and motivation. Coursework offered on these topics are designed to teach you how to plan, implement, and control different phases of the marketing process. The Master of Science in Marketing Research program uses independent research to examine the practice of marketing, as well as the techniques used in research methodology, such as data collection, sampling, survey construction, and quantitative analysis.

  • Program Names: MBA in Marketing, Master of Science in Marketing Communications, or Master of Science in Marketing Research
  • Areas of Specialization: Supply chain logistics and management
  • Program Length: About 30 credits (approximately 2 years, full-time)
  • Tuition & Fees: $16,144 per year in-state, $21,832 per year out-of-state (2015-2016 graduate rates)
  • Prerequisites: Bachelor's degree
  • Admission Requirements: GMAT and TOEFL scores, professional experience
  • School Type: 4-year, public; 37,485 students (28,287 undergraduate)

In summary, a bachelor's degree program in marketing in Philadelphia can be pursued at Philadelphia University and the University of Pennsylvania, with both bachelor's and master's degree programs available at Saint Joseph's University and Temple University.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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