Which Schools Offer Marketing Degree Programs Near San Jose, CA?

Learn about marketing programs in the San Jose, CA area. Get information about degrees available and admission and program requirements to make an informed decision about your education. Schools offering Marketing degrees can also be found in these popular choices.

Are you searching for a school in the greater San Jose, CA, area that offers a bachelor's or master's degree in marketing? Read on to find out more about the programs available at local schools, including Menlo College, Notre Dame de Namur University, San Jose State University, and Santa Clara University.

What You Need to Know

Bachelor's degrees in business, business administration or commerce allow for specialization in marketing. You can expect to complete a general business curriculum with marketing electives; one school offers an evening track; another school requires students in a Bachelor of Arts track to complete a senior thesis. Graduate students can study marketing as a concentration within Master of Business Administration degree programs. There's also a joint MBA/Master of Science in Engineering program available through one school. Keep reading to see if one of these public or private schools is right for you.

Marketing Bachelor's Degree Programs in the San Jose, CA, Area

Menlo College

Menlo College offers a Bachelor of Science (B.S.) in Business with a marketing major and a Bachelor of Arts (B.A.) in Business with a marketing communications option. The B.A. program requires that you complete a senior thesis. The marketing major requires 24 semester units in courses such as marketing research, consumer behavior, strategic marketing, Internet marketing and a six unit internship. The marketing communication option requires four courses, including Web page design, Internet marketing, marketing communication and desktop publishing. The college requires all students in the business program to complete courses in accounting, finance, management, business communications, international management and business ethics.

  • Program Name: Bachelor of Science in Business with a marketing major, Bachelor of Arts in Business with a marketing communication option
  • Program Length: 124 semester units
  • Tuition and Fees: $38,750 per academic year (2015-2016)
  • Admission Requirements: Essay, academic letter of recommendation
  • School Type: 4-year, private not-for-profit; 794 students (all undergraduate)

Notre Dame de Namur University

Notre Dame de Namur University offers a bachelor's degree program in business administration with a marketing concentration that requires you to complete 124 semester units to earn the degree. You can complete the program in either a traditional format or through an evening program. The business core includes coursework in international business, finance, business law, management, information technology and marketing principles. Courses in the marketing concentration include consumer behavior, marketing analysis, public relations, sales management, advertising and service marketing.

  • Program Name: Bachelor of Science in Business Administration
  • Field of Study Option: Marketing
  • Program Length: 124 semester units
  • Tuition and Fees: $32,608 per academic year (2015-2016)
  • Prerequisites: Courses in economics, statistics and financial accounting
  • School Type: 4-year, private not-for-profit; 1,982 students (1,178 undergraduate)

San Jose State University

San Jose State University offers a bachelor's degree in business that allows you to concentrate your studies in marketing. The program requires you to complete general education, business core and specialization courses. The marketing concentration requires 21 credits in courses such as marketing research, marketing management, customer behavior and marketing communication. You'll also select three marketing electives from areas such as high technology marketing, relationship marketing and marketing channels.

  • Program Name: Bachelor of Science in Business Administration
  • Field of Study Option: Marketing
  • Program Length: 120 credits
  • Tuition and Fees: $7,378 per academic year for in-state students; $18,538 per academic year for out-of-state students (2015-2016)
  • Prerequisite: College preparatory curriculum
  • School Type: 4-year, public; 32,713 students (26,664 undergraduate)

Santa Clara University

Santa Clara University offers a bachelor's degree in commerce with a major in marketing that requires you to complete an undergraduate core curriculum, a business core and courses in the major. Core business courses include accounting, management, economics, information systems and finance. The marketing major requires you to complete courses in customer behavior and analysis for marketing decisions, in addition to courses in a marketing area of emphasis.

  • Program Name: Bachelor of Science in Commerce with a major in marketing
  • Field of Study Options: Business and technology marketing, consumer and channel marketing, individual design
  • Program Length: 175 quarter-units
  • Tuition and Fees: $45,300 per academic year (2015-2016)
  • Prerequisite: College preparatory curriculum
  • Admission Requirements: Letter of recommendation, declaration of a major
  • School Type: 4-year, private not-for-profit; 9,015 students (5,486 undergraduate)

Marketing Master's Degree Programs in the San Jose, CA, Area

Notre Dame de Namur University

The MBA program at Notre Dame de Namur University consists of 24 credits in a core curriculum and 12 credits in an area of concentration, such as marketing. The school also may require you to complete foundation courses, if your undergraduate program did not include microeconomics, macroeconomics, statistics and financial accounting. The MBA core curriculum includes courses in global operations, management accounting, financial management, information management systems, organizational and management theory and business law and ethics. Marketing courses you can take include digital marketing, spatial analysis, consumer behavior and international marketing, among others.

  • Program Name: Master of Business Administration
  • Field of Study Option: Marketing
  • Program Length: 36 semester units
  • Tuition and Fees: $15,384 per academic year (2015-2016)
  • Prerequisites: Bachelor's degree with at least a 2.5 GPA, undergraduate classes in financial accounting, macroeconomics, microeconomics and statistics
  • Admission Requirements: Two recommendations, interview (some applicants), work experience (preferred)
  • School Type: 4-year, private not-for-profit; 1,982 students (1,178 undergraduate)

San Jose State University

MBA students at San Jose State University are required to complete 10 core courses and four electives in a concentration area, such as marketing. Core business courses include financial management, ethics and law, managing people, accounting and strategic thinking, among others. Students also have the option to complete a joint MBA/Master of Science in Engineering, which requires 52 units of coursework.

  • Program Name: Master of Business Administration
  • Field of Study Options: Marketing
  • Program Length: 42 units
  • Tuition and Fees: $8,644 per academic year for in-state students; $17,572 per academic year for out-of-state students (2015-2016)
  • Prerequisites: Bachelor's degree with at least a 2.5 GPA, courses in economics and statistics, depending on undergraduate preparation, English language proficiency
  • Admission Requirements: GMAT scores, essays, letters of recommendation, resume
  • School Type: 4-year, public; 32,713 students (26,664 undergraduate)

The four schools discussed above offer various marketing programs, including Bachelor of Science degrees at Menlo College, Notre Dame de Namur University, San Jose State University and Santa Clara University and MBA's at Notre Dame de Namur University and San Jose State University.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  1. 1
  2. 2
  3. Next »