What Is the Top School for a Master's Degree (MBA) in Marketing?

While many colleges and universities offer an MBA in Marketing, Northwestern University is the top school in the U.S. offering such a program. Read on for details. Schools offering Marketing degrees can also be found in these popular choices.

What Should I Look For In A Master of Business Administration in Marketing Program?

Many excellent schools offer programs for an MBA in Marketing and each of them teaches students effective approaches to advertising and how to execute these approaches. In these programs, students should learn to analyze problems in marketing, including how marketing decisions are affected by the marketplace and environment. Marketing and marketing management majors must take certain core courses as well as choose a set of electives. These courses should include marketing management, business marketing, advertising strategies, and research methods in marketing.

Northwestern University in Evanston, Illinois

Northwestern University offers a Master of Business Administration in Marketing through its Kellogg School of Management. It was chosen as the top school because U.S. News & World Report ranked its MBA in Marketing as the #1 program in the country, as of 2015. Also, Northwestern University was ranked in 2015 as the sixth best graduate business school in the country and tied for twelfth best university in the nation. It has full-time MBA programs that can be completed in one or two years, as well as part-time and executive MBA programs. There are also some dual degree MBA program options.

Through the MBA, you can major in marketing or in marketing management. The marketing program prepares you for careers where you use marketing principles but apply them to other areas, like investment banking or management consulting, while the marketing management major prepares you for a career centered on marketing, like business to business marketing or advertising. The marketing department hosts a speaker series and produces research on topics like motivating individuals to become debt free and encouraging people to purchase new vehicles.

As listed by U.S. News and World Report, there were 1,047 full-time and 727 part-time students enrolled in graduate business programs at Northwestern, as of 2015. That year, the acceptance rate for applicants to full-time programs was roughly 23%. Tuition for full-time students was $61,596 annually.

The Kellogg School of Management has graduated over 50,000 students, including CEOs of some prominent organizations. As of 2015, about 81% of students graduating from the full-time MBA programs at Northwestern already had jobs lined up, and their average base salary was $119,202, per U.S. News and World Report.

Students attending Kellogg can earn MBAs in:

  • Marketing
  • Marketing Management

Ten More Top Schools Offering an MBA in Marketing

College/University Institution Type Location
University of Pennsylvania Private, 4-year Philadelphia, PA
Stanford University Private, 4-year Stanford, CA
Harvard University Private, 4-year Boston, MA
Duke University Private, 4-year Durham, NC
University of Michigan-Ann Arbor Public, 4-year Ann Arbor, MI
Columbia University Private, not-for-profit, 4-year New York, NY
University of Chicago Private, not-for-profit, 4-year Chicago, IL
New York University Private, not-for-profit, 4-year New York, NY
University of California-Berkeley Public, 4-year Berkeley, CA
University of Texas-Austin Public, 4-year Austin, TX

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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