Marketing Manager Colleges and Courses

Marketing managers create a solid marketing plan that will convince consumers to buy what they're selling. Read on to learn more about the undergraduate and graduate educational possibilities for prospective marketing managers. Schools offering Marketing Management degrees can also be found in these popular choices.

What You Need to Know

You can start your studies in marketing management with either an associate's or bachelor's degree program. Marketing management programs cover a wide range of topics, from public relations to business management to social media marketing. Advanced degrees are also widely available.

Courses Marketing; Accounting; Communications; Business Law; Sales; Consumer Behavior; Digital Marketing
Degrees Certificate; Associate's; Bachelor's; MBA;
Schools Community colleges and four-year universities

What Undergraduate Programs Do Schools Offer for Aspiring Marketing Managers?

You can earn an associate's degree or a bachelor's degree in marketing management. An associate's degree program typically provides an educational foundation in principle business areas such as accounting, communications and economics, as well as basic marketing management areas such as marketing research, consumer behavior and marketing campaigns.

A bachelor's degree program in marketing management also provides courses in topics such as business law and international business principles. You'll also have in-depth training in areas such as consumer research, sales management and business negotiations. Depending on the program, you may be able to choose a track or concentration in an area like business-to-business, international business or digital marketing. The core curriculum can cover:

  • Sales promotions
  • Retail markets
  • Online marketing
  • International marketing
  • Consumer behavior
  • Financial accounting
  • Macro/microeconomics
  • Financial management
  • Business law
  • Management and organizational behavior

What Types of Graduate Programs Are Available?

Master of Business Administration (MBA) programs with a concentration in marketing management and Master of Science (M.S.) in Marketing Management programs are offered by colleges and universities. Some programs focus on marketing management on an international level. Graduate certificates are also offered online.

Degree programs at the graduate level tend to provide coursework in financial negotiations, risk management and globalization. Studies also include:

  • Market research analysis
  • Pricing strategies
  • Organizational management
  • International business ethics
  • Innovation management
  • Strategic marketing planning
  • Business to business marketing
  • Advertising and sales promotion
  • Social media and mobile marketing
  • Entrepreneurial marketing

Can I Earn a Degree Online?

Degree programs in marketing management at the undergraduate and graduate levels are offered completely online by some schools. Online programs tend to be more flexible than traditional programs and are often designed with the working adult in mind. Coursework is typically identical to that found in on-campus marketing management programs. These schools offer marketing manager courses, some of which may be available online:

  • Bellevue College (WA)
  • The City University of New York (NY)
  • New York University (NY)
  • Western Governors University (Online)
  • Harvard University (Cambridge, MA)
  • Park University (Parkville, MO)
  • Pace University (New York, NY)
  • Boston University (Online)

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

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