Marketing Representative: Career and Salary Facts

Explore the career requirements for a marketing representative. Get the facts about education requirements, job responsibilities and salary to determine if this is the right career for you. Schools offering Marketing degrees can also be found in these popular choices.

What Is a Marketing Representative?

Marketing representatives generate interest in a company's products or services. They may do this through marketing campaigns using coupons, contests and more. They might also meet directly with the public to share information about those products and services, as well as determine how the company can meet prospective customers' needs. They look for potential markets, monitor trends for new or desired products and help develop pricing strategies. Marketing representatives typically work closely with other public relations, product development and sales staff. The table below outlines the general requirements for a career as a marketing representative.

Education Required Bachelor's degree (Marketing or business fields preferred)
Key Skills Written and verbal communication, customer service, problem solving
Certification Optional professional certification
Job Growth (2014-2024) 7% (for all wholesale and manufacturing sales representatives)*
Median Salary (2016) $45,046**

Source: *U.S. Bureau of Labor Statistics, **

What are the Responsibilities of a Marketing Representative?

As a marketing representative, you would be responsible for generating interest in your company's products or services. While not involved in selling directly, you would assist the sales team in identifying potential customers. According to jobs posted at the American Marketing Association (AMA) website in February 2017, the work may include interacting with people who administers the business and meeting the public at community events or trade shows (' You would be concerned with informing the public about your product or service and discerning how your organization can meet the needs of prospective customers.

As a marketing representative, you may be asked to develop marketing materials, such as brochures. You could be asked to develop promotional events; it could also be your responsibility to come up with ways to create loyalty among customers in order to generate repeat business. Consideration of customer feedback and researching your competitors could help you come up with a product development strategy.

What Skills Would I Need?

Important aptitudes for a marketing representative include excellent verbal and written communication skills, as well as the ability to listen to customers. Strong interpersonal skills and problem-solving abilities also contribute to your ability to determine and meet customer needs. Other essential skills include the ability to collaborate with coworkers and creative, strategic thinking.

Do I Need a College Degree?

The level of education needed to become a marketing representative may depend on your prospective employer, as well as the complexity of the product or service being marketed. As indicated by February 2017 job listings from AMA, a bachelor's degree is preferred. Those who have a major in marketing, advertising, business administration or business management and work experience have better career prospects.

Can I Become Certified?

You could enhance your chances for employment by taking the exam needed to become a Certified Professional Services Marketer through the Society for Marketing Professional Services ( Eligibility for the exam depends on your level of education. With a bachelor's degree, you need four years of work experience in a marketing or business development position. With an associate degree, six years experience is required. It is possible to take the exam without a college degree if you have eight or more years of work experience.

How much Could I Expect to Earn?

According to, the 10th-90th percentile range for marketing representatives was $25,602 to $71,011, as of October 2016. Additional commissions for this position were up to $16,333.

What Are Some Related Alternative Careers?

Some related careers include real estate brokers and sales agents, insurance sales agents and advertising sales agents. These positions all require at least a high school diploma or equivalent. Real estate brokers and sales agents work with their clients to buy or sell property, such as a lot of land or a house. Insurance sales agents explain and sell various kinds of insurance to potential customers. Advertising sales agents contact businesses and other potential clients to sell advertising space.

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