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Marketing and Advertising Design Bachelor's Degree

If you are interested in furthering your career in marketing and advertising, you might want to consider obtaining a bachelor's degree in the field. This article looks at the courses you will encounter in a degree program, and how you can turn your education into a great career in design.

What Is a Bachelor's Degree Program in Marketing and Advertising Design?

Although programs in both marketing and advertising design are not available, you can find a number of related programs, such as the Bachelor of Science in Marketing, Bachelor of Arts (B.A.) in Advertising or B.A. in Marketing Communication with a concentration in advertising. Any of these programs can help prepare you for a career in the marketing, advertising or design industry.

Through these bachelor's degree programs, you can develop a strong knowledge of strategic concepts and skills that are critical in the fields of advertising, sales, promotion, marketing and public relations. You will also learn about the creation process for sales campaigns and how to piece details together from conception to finished promotional and marketing materials.

Fields of StudyMarketing, advertising, marketing communication
Common CoursesMarketing research, ad design, sales management, interactive advertising, advertising history
Program FormatOnline or on campus
Career Options Advertising, sales, marketing, public relations, promotions
Median Salary (2018)$132,620* (for advertising, promotions and marketing managers)
Job Outlook (2016-26)10%* (for all advertising, promotions and marketing managers)

Source: *U.S. Bureau of Labor Statistics

What Will I Study?

Bachelor's degree programs in marketing and advertising require general education courses in addition to marketing, advertising and design-specific courses. You may cover topics similar to the following:

  • Sales management
  • Advertising history
  • Ad design
  • Marketing research
  • Interactive advertising
  • Public relations and promotion

You can also take courses that focus on the digital side of advertising and marketing, broadcasting, desktop publishing and visual communications. Most programs will offer a combination of writing, design, promotions and imaging courses as well. You may be required to compile a portfolio of work depending on what you choose as your primary focus of study.

How Do Online Programs Work?

You can also find online bachelor's degree programs in advertising and marketing. Most online programs are offered by private, for-profit schools. You will find that most of your coursework is similar to that of an on-campus program; however, you may only be able to focus on marketing or advertising. You can complete your online studies on a flexible schedule, utilizing a course management system, e-mail or other online resources.

Where Can I Work When I Graduate?

After you have earned your degree, there are a variety of job opportunities available to you. For example, you may choose to work in an advertising design role or you may find that you prefer a public relations environment.

The U.S. Bureau of Labor Statistics (BLS) predicted that employment for advertising, promotions, marketing, public relations, fundraising and sales managers would grow between 2014 and 2024 (www.bls.gov). The BLS also noted that competition for managerial roles may be fierce and that additional education and training can be beneficial. In 2018, the median annual salary for advertising and promotions managers was $117,130, while the median salary for marketing managers was $134,290 in the same year.