Marketing and Sales Associate Degree
Find out about what is included in marketing and sales associate degree programs and what topics will be covered. Learn about potential careers and what further education will be available to you.
What Can I Expect from an Associate's Degree Program In Marketing and Sales?
You can earn an associate's degree in marketing and sales, as well as business administration with an emphasis in marketing. Some programs allow you to choose a concentration, such as management, finance or accounting. Marketing and sales programs are also available online, although these programs are less common. Online programs might use discussion forums, e-mail correspondence and video lectures to administer lessons. You usually can complete all tests and assignments online.
|Program Fields||Associate's degree in marketing and sales; associate's degree in business administration|
|Common Courses||Accounting, economics, management techniques, psychology, marketing techniques|
|Possible Careers||Marketing associate, public relations specialist, assistant marketing manager, communications associate, salesperson|
|Continuing Education||Bachelor's degrees are available|
|Median Salary (2018)||$51,740 (Advertising Sales Agents)|
|Job Outlook (2016-2026)||-4% decline (Advertising Sales Agents)|
Source: U.S. Bureau of Labor Statistics (BLS)
What's the Curriculum Like?
The coursework for a marketing associate's degree program typically combines general education classes with training in marketing techniques, business and art. You'll learn how to organize advertising campaigns and develop effective sales pitches for products and services. Programs might require you to complete a marketing internship at a business or an organization. The following are examples of courses you could find in the curriculum:
- Effective management techniques
- Social psychology
- Consumer behavior trends
- Advertising management
- Business writing
- Marketing ethics
What Are My Career Options?
If you graduate from an associate's degree program in marketing and sales, you might work in a number of industries, including educational marketing, nonprofit work, political campaigning or Web-based advertising. You might also find a job in assistant management, entertainment or public relations. The following are examples of marketing and sales positions that you could pursue:
- Marketing associate
- Public relations specialist
- Assistant marketing manager
- Communications associate
- Customer service representative
How Can I Continue My Education?
You could continue your training by enrolling in a Bachelor of Business Administration (BBA) program with a concentration in marketing. This type of degree program could qualify you for entry-level management positions or prepare you to start your own business. Bachelor's degree marketing classes emphasize leadership skills and can teach you about complex pricing systems and consumer demand models.