Marketing and Sales Majors

Learn about bachelor's-level business programs that offer concentrations in marketing. Explore coursework related to marketing and sales, and learn about online program options for this degree. Find out what kind of internship training you'd need to complete as a marketing and sales major. Schools offering Marketing degrees can also be found in these popular choices.

What Courses Will I Take if I Major in Marketing and Sales?

At the bachelor's degree level, marketing and sales is generally offered as a concentration in a business degree. You'll need to complete a core business curriculum, which includes courses on accounting, business communication, public speaking, business law, ethics and economics. Your sales and marketing concentration will teach you the principles of selling, business sales, sales management, brand identity, market research, advertising and consumer behavior.

In a sales management course, you'll learn how to manage accounts, resources and sales representatives from global, legal and ethical standpoints. A course in basic selling techniques and strategies might take both a theoretical and practical approach to selling products and services. Course topics might include prospecting, sales presentations, closings and consumer demand. A business sales course will teach you how to sell products and services to businesses, as well as covering the differences and similarities between business and consumer sales.

Degree Overview Sales and marketing bachelor's typically offered as concentration option in a business degree program
Common Courses Ethics and economics, public speaking, accounting, business communication, business law
Online Availability Online programs are available
Practical Requirement Completion of a capstone project or an internship may be required as part of the degree program

Can I Earn This Degree Online?

Bachelor's degrees in marketing and sales are available online too. You'll view lectures and text materials online and submit your assignments through your school's website. You'll communicate with your professors and fellow classmates via e-mail and live chat. Virtual libraries and supplemental CD-ROMs might also be at your disposal for any additional help you might need.

What About Practical Training?

Because marketing and sales concentrations are usually found in business programs, your capstone projects and internships will focus primarily on business in general, but they may also include some sales and marketing activities. Some programs will let complete your internship abroad, where you can meet with foreign business leaders and see how international sales and marketing initiatives are structured. The capstone project might include activities related to business communication and ethics, diversity and lifelong learning. You can expect to present your findings in a report, be it oral or written.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Kaplan University

    Kaplan University responds quickly to information requests through this website.

    Popular programs at Kaplan University:

    Online Programs Available

  • The Art Institutes

    The Art Institutes responds quickly to information requests through this website.

    Popular programs at The Art Institutes:

    • Bachelor Degrees
    • Certificates

    Campus Locations:

    • Virginia: Arlington
  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Benedictine University

    Benedictine University responds quickly to information requests through this website.

    Popular programs at Benedictine University:

    • Master
    • Bachelor Degrees
    • Certificates

    Online Programs Available

  • Widener University

    Widener University responds quickly to information requests through this website.

    Popular programs at Widener University:

    • Master

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Doctoral
      • DBA in Management
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Indiana Wesleyan University

    Indiana Wesleyan University responds quickly to information requests through this website.

    Popular programs at Indiana Wesleyan University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Saint John's University

    Saint John's University responds quickly to information requests through this website.

    Popular programs at Saint John's University:

    • Master

    Online Programs Available

  • Colorado Technical University

    Colorado Technical University responds quickly to information requests through this website.

    Popular programs at Colorado Technical University:

    • Doctoral
    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Keiser University

    Keiser University responds quickly to information requests through this website.

    Popular programs at Keiser University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  1. 1
  2. 2
  3. 3
  4. 4
  5. Next »