Master's Degrees in Fashion Marketing

To study fashion marketing at the master's degree level, you could pursue a degree in fashion management or fashion design, though even these programs are uncommon. Learn more about on-campus and online master's degree programs that include coursework in fashion marketing, and check the prerequisites for admission. Explore some course topics you'd study as a graduate student. Get info about careers for those with an advanced background in fashion marketing. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

How Can I Study Fashion Marketing in a Master's Degree Program?

Degrees in fashion marketing are most commonly available at the undergraduate level. If you want to study this field at the master's level, you will probably need to attend programs in related fields, like fashion management or fashion. With the right coursework, these programs can help build your knowledge in fashion marketing. These programs are not common, but they are available in on-campus and flexible formats.

One school offers a Master of Professional Studies (MPS) in Global Fashion Management that involves studying the business of fashion in foreign cities, including Paris and Hong Kong. This program combines study abroad experiences with on-campus seminars and online learning. Classes that aren't online are available in the evenings and on weekends. Marketing is covered in this program through classes like a graduate seminar in marketing and a marketing and brand management course.

Another school offers a Master of Fine Arts in Fashion that can include online coursework in fashion marketing, business, and merchandising. You may be able to tailor your course load to emphasize marketing. However, this is a fine arts degree program and includes studio courses and a final fashion design project. If you are not interested in designing clothing, this may not be a good program for you.

Master's Degree Opportunities Available in fields related to fashion marketing, such as fashion management or fashion
Admission Requirements Undergraduate degree, work experience in fashion
Areas of Study Fashion business, production management, forecasting fashion trends, technology in fashion
Potential Careers Store buyer, store manager, product developer, merchandiser, marketer

What Are the Prerequisites?

Admissions requirements for these programs may include submission of your professional resume with an indication of industry experience. You may need to have at least three years working in the fashion-related industry in retail, fashion journalism, apparel production or marketing positions. For the MPS program, this experience should be in a management role.

What Courses Will I Take?

Depending on which degree you earn, your courses will vary. The management program focuses on the business side of fashion and will familiarize you with sales and promotion techniques in addition to industry trends. The fashion degree focuses more on trends, including fabrics and accessories, but also has some management and marketing courses. You might take classes that cover topics like:

  • The fashion business
  • Dynamics of fashion
  • Production management
  • Making a profit in fashion
  • Analyzing and forecasting fashion trends
  • Fashion marketing
  • Professional practices in fashion
  • Technology in the fashion industry

What Careers Can I Pursue?

With a master's degree in fashion or fashion management, you can go into a wide variety of careers that include becoming a store buyer, which involves purchasing clothing for a store. You could also become a store manager or a product developer. Additionally, you could enter merchandising and help stores set up their merchandise so product displays will encourage customers to buy. You could also pursue a marketing career, working on branding or analyzing data about what people are buying so you can help clients supply it.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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