Master's in Sports Administration: Job and Program Facts

Learn about sports administration degree options and the classes and requirements to earn a degree in the field. Get tips on how to select a master's program as well as career options. Schools offering Education - Sports Management degrees can also be found in these popular choices.

What You Need to Know

With a degree in sports administration, you will learn the management, financial and marketing aspects of the sports industry. Along with classroom lessons, many programs offer internships to give you practical experience working with organizations, such as collegiate teams, professional leagues and sports broadcasting networks.

Degree Options Master of Professional Studies in Sports Industry Management, Master of Sports Administration, Master of Science in Sports Business
Courses Brand sponsorship, event management, sports marketing, digital media and public relations, sports contracts and law, sports finance, leadership in sports
Careers Business managers of athletes, sports commission official, sports merchandising specialist, sports marketing

What Jobs Can I Get with a Masters in Sports Administration?

You can pursue a career as a public relations manager or sports merchandising specialist for an advertising or marketing firm. Or, if you're skilled at planning and promoting, a job managing venues or sporting events may be right for you. A master's degree in sports business or sports administration can help prepare you for negotiating contracts and handling finances. If your goal is to become an agent, you should consider going to law school.

You could also find jobs with professional and amateur sports teams, college organizations or even at the international level for the Olympics. You could launch your career at any number of places, including college leagues, professional teams, spa or athletic facilities, state sports commissions, charitable sports foundations or athletic associations.

What Schools Offer Masters in Sports Administration?

Here is a list of schools that offer a master's degree in sports administration or a related field:

  • Fairleigh Dickinson (Teaneck, New Jersey and online): Master of Sports Administration
  • Northwestern University School of Professional Studies (Chicago, Illinois and online): Master of Arts in Sports Administration
  • New York University School of Professional Studies (New York, New York): Master of Science in Sports Business
  • Georgetown University School of Continuing Studies (Washington, D.C.): Master of Professional Studies in Sports Industry Management
  • Canisius University (Buffalo, New York): Master's Sports Administration

What Will I Study?

Coursework focuses on marketing and administration, but is tailored to the athletic industry. As a sports advertiser, you will be on the cutting edge of technology, learning how to use social networking and digital media to create brand awareness and provide interactive Web content to fans. Business classes, sometimes offered through a university's Master of Business Administration (MBA) program, cover contract negotiation, event management and merchandising. Some other courses you may take include:

  • Leadership in Sports
  • Sport Finance and Business
  • Sports Marketing and Promotions
  • Legal and Professional Ethics of Sports
  • Group Dynamics
  • Fundraising Strategies

What Should I Look for in a Program?

With so many programs available, you can narrow your list by considering factors like location, faculty makeup, internship opportunities and alumni statistics. For instance, you may have a favorite local sports team that you would like to intern with. Some programs have alumni who are in influential positions, attesting not only to the quality of the training, but also to the networking opportunities available. Other programs have partnerships with major organizations that provide internship opportunities to students.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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