Media Relations Degree and Certification Programs

Media relations professionals act as liaisons between the media and any company that offers a product or service. Training for this field is often part of a public relations degree program. Find out more about the different types of programs available, common coursework and certification options. Schools offering Applied Communications degrees can also be found in these popular choices.

What You Need to Know

Students interested in media relations careers usually pursue degrees in public relations. Bachelor's degree programs prepare graduates for entry-level positions, while master's degree programs are aimed at professionals who want to specialize in a specific area. Certification is available, but is not a requirement to practice in this field.

Programs Associate's, bachelor's and master's degrees and a post-graduate certificate in public relations
Courses Mass Communications, Branding, Organizational Communications, Ethics, Theories of Public Relations
Online Certificate and master's degree programs are available online

What Media Relations Degree Programs Are Available?

Currently, there are no degrees offered in media relations. People wishing to enter this field generally earn a degree in public relations. Public relations bachelor's degree programs teach you how to develop advanced writing skills for Internet, print and broadcast mediums. According to some schools, these 4-year degree programs can prepare you for entry-level positions such as a media relations specialist. You might consider an Associate of Arts in Mass Media or Communication Studies. A Bachelor of Arts in Mass Communications may also be available.

What Graduate Programs Are Available?

Master's degree programs allow you to pursue different specializations based on your personal goals and business interests, such as marketing, corporate or social communications. These programs often prepare graduates for management positions in a firm's public relations department. You could choose from programs like a Master of Science in Public Relations or a Graduate Certificate in Public and Media Relations.

What About Certification?

Professional certification is not required of public relations specialists, according to the U.S. Bureau of Labor Statistics. You can, however, enroll in post-baccalaureate public relations certificate programs. Topics covered can include media relations, public relations writing and digital technologies. You may also discuss television publicity, a nonprofit organization, crisis management and best practices.

What Will I Learn?

Coursework in an undergraduate program may include topics on organizational communications, public affairs and financial relations. Internships and capstone projects allow you to gain hands-on experience in public relations. You'll learn about some of these areas as well:

  • Mass communications
  • Research
  • Business management principles
  • Branding
  • Public opinion
  • Writing articles for the news media
  • Speechwriting
  • Strategic planning

What About Graduate Courses?

At the master's level, public relations programs explore ways to measure campaign success or create messages for social media. Internships, practicums or capstone projects round out program requirements. The following topics might also be covered in your graduate program:

  • Information technologies
  • Data analysis
  • Strategic marketing
  • Crisis intervention management
  • Ethics
  • Public relations theories
  • Public relations writing

Are Any of These Programs Available Online?

There are a few online public relations certificate and master's degree programs available. Curriculum requirements usually include a capstone project in lieu of internships or practicums. Bachelor's degrees are generally completed on campus, although you may be able to take some of your general education course requirements online.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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