Merchandise Marketing Majors

Merchandisers are primarily concerned with the advertising, placement and sales of their products in retail outlets. Get info on undergraduate degree options related to merchandising and marketing. Explore some of the course topics you'd study as a student, and review some job options for those with training in merchandising and marketing. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

What Types of Merchandise Marketing Programs Are Available?

You should choose the merchandise marketing degree program that matches your specific career goals. If you'd like to work in the fashion industry, numerous associate's and bachelor's degree programs are available that provide training unique to this field. You gain a strong foundation in business concepts and strategies, as well as specialized knowledge of the international fashion industry.

General merchandise marketing programs, sometimes called consumer science, are also available if you plan to work in other industries. These programs focus on the analysis of consumer spending and practices in merchandising, public relations, customer service and retailing.

Another option is to earn a bachelor's degree in business administration with a concentration in marketing. This option will allow you to take elective courses in merchandising, as well as core courses in marketing and business. All of these degree paths are designed to provide training for eventual management positions in retail merchandise marketing.

Degree Levels Associate's, bachelor's
Common Courses Merchandising planning and control, fashion analysis and forecasting, visual merchandising, consumer textiles, management principles
Career Options Apparel market researcher, production sourcing manager, product developer, sales promoter, distributor

What Will I Study?

In each of these degree options, you will gain a foundation of knowledge in business practices, as well as an understanding of effective merchandising strategies. Examples of merchandising strategies commonly used to encourage retail sales include demonstrations, pricing and special offers. Depending on your program, you can also gain industry-specific knowledge in areas such as apparel merchandising.

Internships are another avenue for learning that are offered by many schools. Representative merchandise marketing coursework includes:

  • Merchandise planning and control
  • Fashion analysis and forecasting
  • Visual merchandising
  • Consumer textiles
  • Management principles
  • Multichannel retailing

What Can I Do with This Degree?

You may work in a variety of entry-level management positions in store or corporate environments. Potential career areas include buying, sales, marketing, store management, merchandising and consumer relations. Specific job titles for merchandise marketing majors include:

  • Apparel market researcher
  • Production sourcing manager
  • Product developer
  • Sales promoter
  • Distributor
  • Merchandising analyst
  • Account representative
  • Buyer

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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