Music Merchandising Degree Programs

Find out what courses you'll take in an undergraduate degree program in music merchandising. Learn about the skills you need to succeed in the music merchandising business. Schools offering Music Business degrees can also be found in these popular choices.

What Music Merchandising Degree Programs Are Available?

Programs are available at the associate's and bachelor's degree levels. If you are having trouble finding offerings, music programs can sometimes offer concentrations in music merchandising. You'll learn to effectively sell music according to previous sales trends and consumer behavior. You can learn concepts including consumer decision making, segmentation, product perception and ethically delivering products messages to the consumer.

Since most of these programs require you to participate in musical performance, you won't be able find schools offering programs completely online. A few schools provide internship opportunities for hands-on development.

Degree LevelsAssociate's and bachelor's
Common CoursesMusic history, sales planning, international and domestic business, music comprehension and composition
Career OptionsArtist management, music retail, instrument sales and manufacturing

What Courses Can I Expect?

Since these programs are part of a music curriculum, you may have to learn music comprehension, basic musical instrument talents and performance techniques. In order to successfully sell and market music, you may need to know about music composition and the structure of various genres. Your program may provide training in identifying pitch, recognizing historical music trends, understanding the audible construction of a song and recognizing musical content.

In any undergraduate program, you are required to complete general education courses. During an associate's degree program, you may be asked to complete courses covering music theory, marketing, advertising concepts, music history, entrepreneurship, promoting records and distributing merchandise. During a bachelor's degree education, you may need to complete advanced courses in consumer consumption, acquiring distribution research, conducting international and domestic business, sales planning, pricing, wholesaling and music history.

What Can I Do With My Education?

Your education can help you learn skills you'll need to work with the business side of the music industry. You may be able to find careers in instrument sales, music publishing, instrument manufacturing, artist promotion, music retailing and artist management. A bachelor's degree program may qualify you for additional advanced positions that require finance tracking, managing funds and light accounting.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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