Online Copywriting Courses

Copywriters use engaging words to promote the goods and services of companies, either in print or on the Web. Read on to learn more about course availability and formats, learning outcomes and career options. Schools offering English Reading & Writing degrees can also be found in these popular choices.

Where Do I Find Online Copywriting Courses?

Online copywriting courses are typically offered in undergraduate and graduate degree programs. You can take classes as part of online associate's or bachelor's degree programs in advertising, or bachelor's degree programs in communications with a copywriting concentration. Some online copywriting courses are available as standalone courses or as part of on-campus degree programs. You can also find copywriting courses in online master's degree programs in advertising.

What Will I Learn?

Online copywriting courses typically cover how advertisements are created for different types of media, including television, radio, newspapers, magazines and Internet. At the undergraduate level, you'll learn how to conceptualize and strategize ad copy, use different headlines and taglines, and produce pieces that correlate with headlines. You could also learn how to write public service announcements, news scripts, promotional announcements and commercials for broadcasting on radio or television.

As a graduate student, you will focus on more advanced copywriting techniques. You will learn to write longer and more complex creatively-focused pieces for traditional and non-traditional media.

How Do Online Courses Work?

Online courses are typically set up through a dedicated portal on your college or university's website, which can typically be accessed with a username and password. Once you're on the class website, you'll be able to see your syllabus, participate in discussion forums, read study material, watch video presentations and e-mail your instructor. Most classes are asynchronous and allow you to log in at your convenience, although coursework may have to be completed within a designated time period.

Since copywriting courses typically include plenty of writing assignments, you'll need word processing software. Depending on your instructor, you'll also need certain textbooks for assigned reading.

What Career Options Do I Have?

Online copywriting courses are designed for individuals interested in the fields of public relations, journalism, advertising and marketing. You can use your acquired knowledge and skills in the field to pursue careers such as a public relations specialist, product promoter, advertising agent, journalist or copywriter. You could also freelance as a copywriter or seek employment with advertising agencies, public relations offices, marketing firms or other companies.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Johns Hopkins University

    Johns Hopkins University responds quickly to information requests through this website.

    Popular programs at Johns Hopkins University:

    • Master
    • Certificates

    Online Programs Available

  • Purdue University

    Purdue University responds quickly to information requests through this website.

    Popular programs at Purdue University:

    • Master
    • Certificates

    Online Programs Available

  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

    • Master

    Online Programs Available

  • Saint John's University

    Saint John's University responds quickly to information requests through this website.

    Popular programs at Saint John's University:

    • Doctoral

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  • Colorado State University Global

    Colorado State University Global responds quickly to information requests through this website.

    Popular programs at Colorado State University Global:

    • Bachelor Degrees

    Online Programs Available

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    Online Programs Available

  • Penn Foster Career School

    Penn Foster Career School responds quickly to information requests through this website.

    Popular programs at Penn Foster Career School:

    Online Programs Available

  • Northcentral University

    Northcentral University responds quickly to information requests through this website.

    Popular programs at Northcentral University:

    • Master

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Master

    Online Programs Available

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