Online Copywriting Courses

Copywriters use engaging words to promote the goods and services of companies, either in print or on the Web. Read on to learn more about courses available, degree options, and what you need to take online courses. Schools offering English Reading & Writing degrees can also be found in these popular choices.

What Copywriting Courses Can I Take Online?

Online copywriting courses typically cover how advertisements are created for different types of media, including television, radio, newspapers, magazines and Internet. Some of the most common courses topics are described below.

Copywriting Basics

This course covers the fundamentals of copywriting and the platforms used to advertise. Students will learn techniques and guidelines for creating the voice of the company, what words will resonate in copy, and how to write across different digital channels. How to develop a brand voice and create a marketing plan will also be discussed.

Intro to Advertising

Copywriting is one facet of advertising. This course covers the advertising process, from print media to online advertising. Students will discuss demographics, copywriting, audience, advertising budgets and layout. Students can expect to execute assignments using their copywriting skills to advance advertising strategy.

Promotional Writing

In a promotional writing course, students will learn how copywriting melds with the creative side of advertising. Public relations, websites, and ad campaigns will be covered. The course may discuss the motivation and psychology behind a seamless presentation. The creation of a harmonious, persuasive advertising campaign will also be covered, as well as effectively formatting a consistent message across all digital and traditional platforms.

Brand Management

Students will learn the principles behind building a company brand. An understanding of growing a brand, marketing policy and implementation are crucial to good copywriting. Also covered are management principles pertaining to brand marketing.

Public Relations Writing

This course will teach copywriting as it relates to public relations. Students will learn how to write effective press releases, editorials, and other newsworthy copy. Media practices and how to make sure your message is heard through different media platforms will also be discussed. Students can expect to write sample press kit copy in this class.

Where Do I Find Online Copywriting Courses?

Online copywriting courses are typically offered in undergraduate and graduate degree programs in advertising and communications. Other options include online degrees or programs in professional writing. Some online copywriting courses are available as standalone courses through professional copywriting organizations.

How Do Online Courses Work?

Most programs are set up online and may utilize video and audio-conferencing tools, along with a web portal for the program. Many programs specify particular software, like Adobe Creative Cloud or Microsoft 365. Students will often be expected to participate in online discussions. Copywriting is focused extensively on writing, so a word-processing program like Microsoft Word is necessary. Course material is usually available online for your convenience.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    Online Programs Available

  • Purdue University

    Purdue University responds quickly to information requests through this website.

    Popular programs at Purdue University:

    • Master

    Online Programs Available

  • Johns Hopkins University

    Johns Hopkins University responds quickly to information requests through this website.

    Popular programs at Johns Hopkins University:

    • Master

    Online Programs Available

  • Saint John's University

    Saint John's University responds quickly to information requests through this website.

    Popular programs at Saint John's University:

    • Doctoral

    Online Programs Available

  • Colorado State University Global

    Colorado State University Global responds quickly to information requests through this website.

    Popular programs at Colorado State University Global:

    • Bachelor Degrees

    Online Programs Available

  • Regent University

    Regent University responds quickly to information requests through this website.

    Popular programs at Regent University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • American University

    American University responds quickly to information requests through this website.

    Popular programs at American University:

    • Master

    Online Programs Available

  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    • Master

    Online Programs Available

  • Penn Foster Career School

    Penn Foster Career School responds quickly to information requests through this website.

    Popular programs at Penn Foster Career School:

    Online Programs Available

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