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Online Degree and Certificate Programs in Marketing

You can pursue an online program in marketing at the undergraduate and graduate levels, including both certificate and degree programs. Explore your program options, and find out what it's like to take classes over the Internet. Review some common marketing course topics. Get career and salary info for the marketing industry.

What Marketing Degrees Are Available Online?

Online degree programs in marketing are available from the associate's level through doctoral degree levels. Certificates in marketing can also be found online at the graduate level. Undergraduate degrees include general education courses, in addition to core marketing courses.

Graduate degrees in marketing can be found in the form of master's degrees, which concentrate on different marketing issues. If you're looking for an even more advanced program, you could consider a Doctor of Philosophy in Business Administration degree program that offers a concentration in marketing. Graduate degrees may also allow you to specialize in certain areas, such as international marketing management or Internet marketing.

Degree Options Associate's, bachelor's, master's, doctorate's, certificate programs
Online Learning Online access to course materials, libraries and video lectures; e-mail and message board communication; possible in person internship or research project requirement
Common Courses Marketing research, business-to-business marketing, marketing and sales, E-business marketing
Job Outlook (2019-2029) 18% increase (for market research analysts)*
Median Salary (2021)$66,317 (for marketing managers)**

Sources: *U.S. Bureau of Labor Statistics, **PayScale.com

How Do Online Programs Work?

If you're planning on enrolling in an online program, you can expect to complete the same amount of coursework as a campus-based student would. While course delivery methods for online programs vary between schools, you'll typically have access to course materials in audio, CD-ROM or textbook, in addition to video lectures. You'll also be able to communicate with your instructors, advisors and peers using e-mail and message boards and access student resources, such as online libraries.

You'll need to meet your school's technical requirements, which generally include specific operating system or software requirements, in addition to having a high-speed Internet connection. If your program requires an internship or research project - particularly common at the graduate level - you'll usually be able to complete those in person at an approved setting.

What Courses Will I Take?

Courses in a marketing degree program examine such issues as brand management, corporate marketing and services marketing. Topics also address developing marketing strategies and campaigns, marketing for different industries and consumer analysis, among others. Some of the typical courses you can expect to find in this type of degree program include:

  • Marketing and sales
  • E-business marketing
  • Marketing research
  • Business-to-business marketing

What Can I Do With My Degree?

With a degree in marketing, you may find career opportunities working in different types of organizations in the public and private sectors. Graduate degrees will likely give you an edge when seeking management positions, but they aren't mandatory for such jobs. Job opportunities for market research analysts are expected to grow at a much faster than average rate of 18% between 2019 and 2029, according to the U.S. Bureau of Labor Statistics, (www.bls.gov). As of May 2021, salaries for marketing managers ranged from $44,000 to $100,000, according to PayScale.com.