Online MBA in Marketing Courses

An online MBA program in marketing can prepare you to run corporate marketing campaigns. Learn about these programs and what courses are offered online. Schools offering Marketing degrees can also be found in these popular choices.

What Does an Online MBA in Marketing Program Cover?

You'll find that many online MBA programs offer marketing as a concentration. High-level business concepts, such as leadership and management, are covered as the core components of the program. Marketing courses teach you about creating products, identifying target audiences, designing marketing campaigns and setting price guidelines. By choosing an online degree, students have the flexibility of working and studying at their own pace. Typical courses are below:

Brand Management

Advertising and marketing concepts related to branding are the focus of this type of course. Students will learn strategies as well as the theories and models behind the concepts of branding a product or company. Analyzing real-world cases will help students to utilize these theories into strategies and implementations.

Marketing Strategy, Analysis and Development

A core requirement in most MBA programs, this course teaches critical analysis and major functions of the marketing tasks in real-life business situations. An overview of the marketing needs and the role of marketing to determine optimal pricing. Students also learn the basics of promoting and distribution in any organization.

Statistics for Managers

Statistics and the ability to manipulate and present data are integral to business decision-making. This course covers how statistics and data analysis are applied to help solve managerial problems. Basic concepts of hypothesis testing, inference and experimental design are taught, as well as probability and variables.

Leading in an Organization

Interpersonal skills and personnel management are the focus of this course. Core concepts include how to develop a creative culture and how to negotiate. Conflict management and how to motivate people is also presented.

Capstone Project

Most MBA programs culminate with students demonstrating the knowledge and research skills they have learned to solve a real-world business problem or to write a business plan. This allows the program to assess the students' ability to integrate everything they have learned into practical use.

Is an Online MBA Marketing Program Right for Me?

If you are currently employed, an online MBA in marketing program offers flexible learning options. Accelerated programs are available, and many allow you to complete your work in the evenings or over weekends. In fact, many online programs are geared entirely toward working professionals. A bachelor's degree and GRE scores are required for enrollment.

How Do Online Courses Work?

You need access to high speed internet to view lectures, submit assignments and perform other classroom activities through an online course management system. While you'll be able to study on your own time, you'll still be required to finish papers and take exams on deadline. Message boards and e-mail allow you to communicate with instructors and classmates, and many programs will require you to complete group assignments using these tools.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  1. 1
  2. 2
  3. 3
  4. Next »