Online Marketing Job Descriptions & Career Facts

Explore the career requirements for online marketers. Get the facts about education requirements, salary, and potential job growth to determine if this is the right career for you. Schools offering Marketing degrees can also be found in these popular choices.

What Is an Online Marketing Director?

Online marketers help companies maintain a relevant online presence through the use of online ads or social media campaigns. They are responsible for following the ever-changing trends of Internet content while incorporating marketing data to best understand the potential consumer base. They are also in charge of planning the promotional and advertising campaigns and outlets for a business, using their findings in the research. Learn about education requirements, and find out how much you could earn in an online marketing career from the following table.

Degree Required Bachelor's degree
Education Field of Study Marketing
Public relations
Key Skills Creative, personable, adaptive
Job Growth (2014-2024) 9% (for all marketing managers)*
Average Salary (2015) $140,660 (for all marketing managers)*

Source: *U.S. Bureau of Labor Statistics

What Would I Do as an Internet Marketing Director?

As an Internet marketing director or manager, you would be the executive responsible for bolstering a company's message and brand positioning in the electronic world through social media and online marketing campaigns, according to You could be responsible for creation and management of sponsorships and partnerships with other business organizations, in addition to supervising e-commerce marketing specialists. You would be responsible, possibly as part of a team, for developing strategy to get your company's message out to consumers through the Internet. Internet marketing directors typically report to a vice president.

What Is the Job of an Online Marketing Specialist?

An Internet or Web marketing specialist is in the trenches of Internet marketing, responsible for checking on competitor sites, implementing advertising strategy and analyzing product information. In this position, you would use skills in search engine optimization and social media to promote your company, as well.

How Much Can I Earn?

According to the U.S. Bureau of Labor Statistics (BLS), the average salary for all marketing managers was $140,660.

What Education is Required?

According to BLS, many marketing professionals have bachelor's degrees in public relations, journalism or advertising, regardless of whether they work in online marketing or other types of public relations ( A Bachelor of Science in Internet Marketing requires completion of at least 126 credit hours, including courses in ethics, online business models, management and other business concepts. Other courses include search engine optimization and Web design. Bachelor's degree programs in journalism or public relations often include courses on marketing and advertising strategies, study of consumer behavior and electronic commerce.

What Are Some Related Alternative Careers?

A similar career path would be becoming a market research analyst, which would entail you observing the changing states of the market in order to best predict the outlook of certain products or industries. Another possible career path would be becoming a public relations specialist, where you would repair or build a favorable reputation of a brand, whether it be an individual or business. Alternatively, sales managers focus on using the data of the marketplace to best drive the sales of their business or organization. Similar to marketing directors, these positions require at least a bachelor's degree.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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