PhD Programs in Market Research

While specific Doctor of Philosophy (Ph.D.) programs in market research aren't available, you can earn a Ph.D. in Marketing. Continue reading to learn about these degrees and how they can benefit your career. Also learn what topics are typically covered in these programs and how best to prepare for enrolling in one. Schools offering Marketing degrees can also be found in these popular choices.

Where Can I Earn a Ph.D. in Market Research?

Even though Doctor of Philosophy programs specifically in market research don't currently exist, you can earn a Ph.D. in Marketing. Many colleges and universities offer such programs. You can also earn a Ph.D. in Business Administration with a specialization in marketing online. On-campus programs cover advanced market research and provide doctoral candidates with valuable resources, such as research labs.

Degree OptionsDoctoral programs in marketing and in business administration with a specialization in marketing
Career OptionsFind a teaching or research position; help companies looking to enter new markets
Common TopicsLearn to research and interpret findings in courses such as industrial organizations; take seminars in areas such as responding to price fluctuations
PrerequisitesLower level degree; knowledge of statistics, economics and probabilities
Median Salary (2018) $63,120 (for all market research analysts and marketing specialists)*
Job Outlook (2016-2026) 23% growth (for all market research analysts and marketing specialists)*

Source: *U.S. Bureau of Labor Statistics

What Will I Learn?

Although marketing research is a vital component of Ph.D. in Marketing programs, expect to take courses that provide you with the foundation for conducting research and interpreting findings. For example, you might complete courses in industrial organization, psychology, sociology and buyer behavior. Mathematical components of a Ph.D. curriculum explore economics, statistics, microeconomics and probability calculations.

Seminars, as well as research and thesis work, teach you how to combine this knowledge for the purposes of market analysis. These components are crucial to understanding how consumers interact with one another and how their decisions are individually or collectively motivated. Courses in the curriculum also educate you on how consumers respond to price fluctuations, branding, economic conditions and organizational structures.

How Do I Prepare for Doctoral Study?

Prior to enrolling in a Ph.D. program, you need to hold a bachelor's degree. You may have to complete prerequisites in a specific area to pursue a concentration within marketing; for example, some programs allow students to emphasize in specialty areas, such as qualitative or behavioral marketing. All marketing Ph.D. students benefit from a background in statistics, economics and probabilistic calculations. You can also prepare by taking courses in econometrics and psychology.

How Can a Ph.D. Help My Career?

After earning a Ph.D. in Marketing, you qualify to work in a teaching or research position that explores the nature of consumer behavior, buyer preference and emerging trends. These jobs require you to apply a wide range of psychological, sociological and statistical tools to analyze the behavior of consumers and create models of how they'll behave. Your knowledge can assist companies and individuals looking to enter a new market.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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