PhD in Fashion Marketing

Although Ph.D.s in fashion marketing aren't offered, you can pursue a related field of study. In a doctoral program in apparel science, for example, you'll learn how to discover trends in consumer purchasing through research and scientific analysis. Learn about other available degree programs, program curriculum and online options. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

Can I Earn a Ph.D. in Fashion Marketing?

Doctor of Philosophy (Ph.D.) degrees specifically in fashion marketing are not available. Similar options offered at the doctoral level include apparel and merchandising, apparel and retail studies or textile and apparel science. These three types of programs cover marketing practices, ideas and theories related to the apparel business. However, these specialized studies may be offered as concentrations within a broader program, such as human ecology or consumer sciences.

Availability of Ph.D. Programs Available in closely related fields, including apparel science and merchandising
Areas of Study Consumer psychology, history of clothing, impact of clothing on society, fashion theory, product development
Online Options Not currently available

What Will I Study?

While fashion marketing studies the merchandising and design aspects of fashion, doctoral programs assess the fashion and apparel industry from a scientific perspective. For instance, while an undergraduate or master's degree in fashion marketing may allow you to create and promote merchandise and services, doctoral studies in apparel science focuses on the sociological and psychological aspects of consumers and market trending.

Apparel studies programs are generally multidisciplinary, combining science, math, marketing, sociology and writing. You'll learn research methodologies and examine statistics and behavioral studies. Most curricula emphasize studies in consumer psychology.

Doctoral programs with a concentration in fashion marketing also examine the history of clothing, including styles, quality, standards, production and trends. You may study the behavioral impact that clothing makes on society and the role clothing has played according to era and geography.

You'll also study apparel subjects, such as fabrics, textile surfaces, textile design, fashion theory and product development. Other courses that examine fashion trending include statistics, consumer behavior and psychology of consumption. Graduate students, particularly those at the doctoral level, are often required to participate in teaching or research assistantships during the course of the program.

Can This Degree Be Earned Online?

While many colleges offer some form of apparel studies at the Ph.D. level, you'll find that online offerings do not exist. Most schools place a strong emphasis on research methodologies, and professors typically prefer to offer guided, in-person research, working closely with students. In addition, many doctoral programs include internship or research fieldwork with affiliated businesses and institutions that require on-site attendance. You may be able to find some schools that allow part-time studies.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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